Marketing Specialist

Position Summary

The Marketing Specialist supports the development and execution of integrated marketing and communication initiatives that advance organizational goals, increase brand awareness, and promote services, programs, and events. This role collaborates with internal stakeholders and external partners to create compelling content, coordinate campaigns, manage projects, and ensure consistent brand messaging across multiple communication channels. In addition, the position provides project coordination, budget tracking, invoice management, and administrative support for the Marketing & Communications department. The Marketing Specialist serves as a liaison between marketing, finance, vendors, and internal stakeholders to ensure projects are completed efficiently and expenditures are accurately monitored and reported.

Essential Duties and Responsibilities

Marketing & Campaign Execution

• Assist in developing and implementing strategic marketing plans and campaigns.
• Coordinate multi-channel marketing initiatives across digital, print, social media, email, web, and internal communication platforms.
• Collaborate with marketing, communications, design, web, and operational teams to support organizational priorities.
• Manage timelines, project deliverables, and stakeholder communication for assigned projects.
• Support service lines, facilities, and departments with marketing initiatives that align with organizational goals and brand standards.

Content Development

• Write, edit, and review marketing copy for advertisements, websites, social media, email campaigns, newsletters, brochures, flyers, and other communications.
• Ensure messaging is accurate, engaging, and consistent with organizational brand standards.
• Assist with storytelling initiatives that highlight services, providers, events, employee achievements, and community impact.
• Coordinate content creation with subject matter experts and internal stakeholders.

Digital Marketing & Social Media

• Create and publish content across social media platforms.
• Assist with content calendars and campaign planning.
• Monitor engagement and provide recommendations to improve performance.
• Support website content updates and digital marketing efforts.
• Collaborate with team members to maintain accurate and timely digital communications.

Project Coordination & Financial Tracking

• Coordinate and maintain marketing project timelines, status reports, and workflow tracking systems.
• Monitor project progress and provide regular updates to leadership and stakeholders.
• Manage marketing intake requests and assist with prioritization of projects and resources.
• Prepare and maintain documentation related to campaigns, vendor engagements, contracts, and project deliverables.
• Reconcile marketing expenses and maintain accurate records of expenditures across campaigns, service lines, and departments.
• Track invoice submissions, payment status, and outstanding balances to ensure timely processing.
• Assist with contract administration, vendor communications, quote collection, and procurement-related activities.

Analytics & Reporting

• Track campaign performance and marketing metrics.
• Prepare reports and presentations to evaluate effectiveness of marketing initiatives.
• Utilize data and insights to recommend improvements and optimize future campaigns.
• Maintain records and reporting dashboards as assigned.

Events & Community Outreach

• Assist with planning, promotion, and execution of organizational events and community initiatives.
• Coordinate event logistics, marketing materials, and promotional communications.
• Support public relations and media opportunities as needed.
• Represent the organization at events and outreach activities.

Knowledge, Skills, and Abilities

• Excellent written and verbal communication skills.
• Strong organizational, project management, and time-management abilities.
• Proficiency with Microsoft Office applications, particularly Excel, Word, and PowerPoint.
• Experience with project management and workflow tracking tools preferred.
• Ability to manage multiple priorities while maintaining attention to detail.
• Strong interpersonal skills and ability to collaborate across departments.
• Ability to analyze data and prepare meaningful reports.
• Knowledge of social media platforms, website content management systems, and digital marketing tools preferred.
• Experience with graphic design software and marketing automation platforms is a plus.

Work Environment

• Primarily office-based with occasional local travel to meetings, events, and organizational locations.
• May require occasional evening or weekend event support.
• Ability to work independently and as part of a collaborative team.