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Marketing Specialist – Home Care

Calvary Healthcare

Melbourne, U.S. Virgin Islands

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JOB DETAILS
SKILLS
Advertising, Aged Care, Analysis Skills, Asset Management, Brand Marketing (Branding), Budget Management, Budget Reporting, Business Growth, Business Support, Campaigns, Cloud Computing, Communication Skills, Community and Social Services, Continuous Improvement, Customer Acquisition, Customer Relationship Management (CRM), Customer Support/Service, Customer/Client Research, Email Software, Engagement Marketing, Establish Priorities, Healthcare Providers, Home Care, Hospital, Lead Generation, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Communications, Marketing/Sales Collateral, Organizational Skills, Performance Analysis, Photography, Presentation/Verbal Skills, Project/Program Management, Reference Verification, Relationship Management, Retirement Home, Sales Management, Salesforce.com, Short Messaging Service (SMS), Vendor/Supplier Management, Video Production, Writing Skills
LOCATION
Melbourne, U.S. Virgin Islands
POSTED
1 day ago

Progress with purpose at one of Australia's largest health care providers

  • Permanent full-time opportunity
  • Hybrid work arrangement (minimum three days in the office)
  • Melbourne office location with national stakeholder engagement
  • Join a supportive and high-performing marketing team
  • Play a key role in an exciting growth phase at Calvary
  • Get ahead with salary packaging, benefits and professional development in a supportive team environment
 
About the role
 
Home Care is a strategic growth priority for Calvary, and we are investing in marketing capability to support the next phase of growth.

We are seeking a full-time, experienced Marketing Specialist – Home Care to drive awareness, lead generation, staff recruitment and customer engagement initiatives across Australia. Reporting to the Director of Marketing – Home Care, you will partner closely with operational leaders, General Managers, Care Advisors, COOs and external suppliers to deliver integrated and automated marketing campaigns that support growth and customer acquisition outcomes.

This role combines campaign delivery, stakeholder engagement, local area marketing, community engagement, customer insights, marketing automation, asset management and performance reporting. It is ideally suited to a proactive marketing professional who enjoys balancing strategic thinking with hands-on execution and thrives in a stakeholder-rich environment.

Your main duties will include:
  • Deliver marketing campaigns that drive brand awareness, enquiries and growth.
  • Develop and execute local area marketing initiatives, including advertising, sponsorships and community engagement activities.
  • Partner with operational leaders to identify and support business growth opportunities.
  • Manage marketing suppliers, agencies and external partners.
  • Develop and maintain marketing collateral, digital content and promotional materials.
  • Manage and refresh marketing assets, including photography, video, templates and customer stories.
  • Support customer journeys and marketing automation initiatives across email, SMS and digital channels.
  • Use CRM data and customer insights to improve targeting, engagement and campaign performance.
  • Monitor campaign results and provide recommendations for continuous improvement.
  • Build relationships with referral partners, community organisations and key stakeholders.
 
About you

Essential

  • Qualifications in Marketing, Communications, Business or a related discipline.
  • Experience delivering integrated marketing campaigns that drive lead generation and customer growth.
  • Experience with customer journeys, marketing automation and CRM platforms.
  • Strong analytical skills with the ability to interpret data and identify opportunities.
  • Excellent stakeholder engagement and relationship management skills.
  • Strong project management, organisation and prioritisation skills.
  • Experience managing suppliers, agencies and external partners.
  • Excellent written and verbal communication skills.
  • Strategic, creative and commercially minded approach to marketing.

 Desirable

  • Experience in health, aged care, community services or a related sector.
  • Experience with Salesforce Marketing Cloud or similar platforms.
  • Experience managing photography, videography or creative asset development projects.
  • Experience managing marketing budgets and reporting on results.
For further information please contact Vivi Chau, Director of Marketing - Home Care, via

vivi.chau@calvarycare.org.au

 or 0409 890 765
 
Why work for Calvary?
 
At Calvary, our staff matter. 
 
With over 130 years’ experience and 18,000 staff and volunteers, we offer an inclusive and welcoming culture where you are valued, drawing on your own strengths, identity and background alongside a team of professionals who care for our patients, residents and clients.
 
Your benefits: 
  • NFP salary packaging benefits, discounted health insurance and gym memberships 
  • Paid parental leave 
  • Training, development pathways and career opportunities
  • Flexible hours that make sense for you
As we serve the community across Home, Virtual and Residential Aged Care, Retirement Living and Hospitals, one thing sets us apart. Care from the heart. If this sounds like you, apply for a role with Calvary today.
 
Please note the following:
  • As part of the application process, you will be required to complete pre-employment checks which may include, but is not limited to reference checks, work rights, criminal history check, NDIS/WWCC/WWVP checks, and a health evaluation to ensure suitability for the role
  • You will be required to provide evidence of immunisation as required for your role
 

About the Company

C

Calvary Healthcare

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