Marketing Specialist

Rennco, a subsidiary of ProMach in Homer Michigan, is seeking an experienced Marketing Specialist. You'll utilize your excellent writing skills and digital capabilities in the execution of marketing plans to help drive business growth. You'll produce high-quality and impactful marketing content for a variety of mediums to increase brand awareness and lead generation. The Marketing Specialist contributes to highly visible customer facing programs and projects with responsibilities that include assisting in campaign development, supporting integrated marketing activities, and creating effective communications plans and programs that support the success of Rennco's strategic objectives. This is a unique opportunity to join a growing industry with a promising future.

Responsibilities:

• Create, execute, and measure marketing campaigns via public relations, advertising, events, and digital marketing to nurture, acquire, and retain customers throughout the entire lifecycle.
• Manage marketing budget by working in collaboration with senior leadership.
• Direct digital marketing strategy including creation of content for web sites, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing to drive demand generation.
• Direct the creation, development, scheduling, and distribution of marketing collateral, including brochures, photos, videos, presentations, and more to support sales team efforts.
• Oversee public relations efforts to identify and deliver press releases, articles, white papers, case studies, interviews, and thought leadership/subject matter expertise to strengthen brand awareness.
• Manage advertising insertion orders and materials with various industry publications.
• Manage relationships with key trade publications, online directories, and various other media outlets.
• Help maintain consistent brand standards in all mediums including print, digital, documentation, machinery, apparel, and more.
• Manage agency/vendor relationships for branding, advertising, search marketing, and public relations.
• Coordinate machinery photography and videography shoots, including editing assets for print and digital uses.
• Coordinate with product brand sales teams to leverage the CRM system more effectively.
• Drive implementation of marketing automation software and email marketing to create strong marketing campaigns to generate additional leads and revenue.
• Lead product marketing launches to assure commercial success of new products and solutions.
• Plan all aspects of events and trade shows (including logistics, as well as pre-, at- and post-show marketing communications and reporting).
• Assist in planning and coordination of management and sales meetings.
• Create and drive new aftermarket marketing campaigns to promote aftermarket parts and service sales growth with active and inactive customer base segments.