The Marketing Specialist supports the marketing team in executing campaigns across email, social media, paid search, and display advertising.
They assist in organizing and managing credit union events, including community outreach, member appreciation, and promotional activities to boost brand awareness and membership growth.
The role involves producing marketing materials for subsidiaries and charity initiatives, promoting internal culture, representing the organization in the community, verifying data for communications, and maintaining relationships with key groups.
Key responsibilities include managing marketing projects, collaborating with creative teams, supporting event promotion, handling vendor interactions, and updating internal communications.
Performance is measured by achieving market share and growth targets, ensuring timely and accurate marketing execution, and fostering a positive organizational culture.
Ideal candidates have 1-2 years of marketing experience, a bachelor’s degree, strong communication and relationship skills, creativity, attention to detail, proficiency in MS Office, and desirable skills like graphic design and social media management. Physical requirements include mobility, communication, and the ability to lift up to 40 pounds.