Marketing Specialist (I)

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Supplemental Job Description

Office Location: Mountain View, CA (US-MTV-C640)

Duration: 6 months

Working Schedule: Hybrid (1-2 time/wk)

Working Hours: Standard

Travel: YES

Description

Assist with the efforts of customer acquisition and retention through drive generation and maintain and develop a client base for the assigned clients, supporting growth and development of assigned campaigns and projects to promote product and brand awareness. Possess a foundational understanding of marketing channels, campaigns, and projects to develop and bring marketing strategies to life. Hold self and team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. Foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc.

• Act as a primary client point of contact for management of media planning across and partner with global Media teams to ensure strategies are scaled.
• Support the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
• Support engagement and management of one or few media agencies to elevate their day-to-day work, prioritizing agency workflow as pertains to media.
• Participate in the development and drive implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.
• Support the development and implementation of marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in key markets across social, on-network and off-network media channels.
• Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.
• Help develop a comprehensive internal and external promotion plan with some guidance that maximizes the awareness and drive generation before, during, and after each project in collaboration with growth, content, and design teams, and using digital tools.
• Support thought leadership within our company, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts across the company and globally.
• Support analysis, tracking, and reporting on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using customer relationship management (CRM) system or other project management system. Track the ROI effectiveness of each activity (e.g., drives generated, deals influenced, deals closed, cost per drive). Work closely with the sales team in a team setting to make sure all campaigns are followed through to maximize the impact of each campaign/project.
• Begin to develop external relationships with venues and suppliers/agencies, including registration agencies or livestream platforms, contract negotiation, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual suppliers/agencies, mailer gifting, and speaker agents.
• Collect and analyze data to uncover new marketing opportunities and audience insights.
• Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and create psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigate one's own biases and flex style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
• Participate in stakeholder partnerships to ensure content and campaigns created for us media and social channels are high-quality, reflect our voice, and represent our brand.

Minimum Role Qualifications

• Project management skills
• Data analysis & synthesis
• Growth
• Communication skills
• Creativity
• Consumer behavior
• Media
• Social media
• Search engine optimization (SEO)
• Media placement
• Deal negotiation
• Influencer marketing