As Marketing Specialist you will lead the development execution and evaluation of marketing campaigns and strategies within the region to support lead creation and expansion of company products services and brand recognition. The ideal candidate will have a proven track record of success in marketing and project management with the ability to establish KPIs budgets and deliverables to support business objectives and drive results. What will you do Develop and manage multi-channel campaigns that support business initiatives to reach the target audience through appropriate channels Google ads social media e-mail in-person videos webinars articles etc. Manages planning execution and data tracking for regional tradeshows and events. Track and measure sales and marketing metrics to show ROI MQLSQL cost per lead Conversion rate conversion value velocity to close. Analyze market trends and best practices to develop effective marketing campaigns that increase brand awareness and drive sales programs to generate new leads. Define KPIs evaluate and present data on campaign effectiveness and adjust strategies as needed to identify opportunities for optimization and growth. Coordinate with external vendors on events translations and campaigns. Stay up to date on competitive intelligence and leverage traditional and digital platforms to differentiate against the competition. Manage and execute the strategy for regional tradeshows and events. This includes booth design budgeting communication with sales and analysis of KPIs to measure success. Manage and plan social media calendar to align with strategy and regional business objectives Manage PR and advertising for multiple products and product groups including placement and adaptation to regional needs. Develop annual Marketing plans together with the Regional Marketing Manager Global Marketing Director and regional business lead. Supports regional execution of global marketing priorities and new Corporate initiatives acquisitions integrations. What s in it for you Competitive salary performance bonus and rewards Excellent onboarding and ongoing training programs as part of our QH University. Annual volunteering leave to dedicate to the cause of your choice part of our Global Giving Back program. Attractive Wellbeing Women Inclusion Mentorship & other programs Opportunity to join a market leading team where autonomy and initiative are expected What do we look for Experience 5 years experience in marketing communications or sales in the scientific chemical engineering or industrial fields Knowledge of various marketing tools such as Google Analytics CRM LinkedIn YouTube SEO techniques etc. Experience in organizing seminars lectures workshops and trade fairs and developing and presenting commercial justification Ability to travel as necessary up to 25 Education Bachelor&39s degree is a must. Masters highly valued. Language skills English at a professional level is required. Soft skills Fast learner pragmatic growth mind-set good communicator and influencer team player and intrinsic curiosity in the soft skills. High safety consciousness is a must. Safety is at the core of our culture. Location Hybrid role with a flexible location in any of our India offices Pune Kolkata Bangalore Chennai Mumbai. Join the team and grow where your contributions will matter Are you a QH colleague Contact Barbara Valdez TA Partner or your HRBP on more information on how to apply or to refer a candidate. LI-DNI
As a global employer, Quaker Chemical and it's subsidiaries has developed a unique culture that encourages high involvement and active collaboration at all levels. We are committed to creating a work environment which values and leverages diverse backgrounds, experiences, and cultures.
Quaker supports career growth, placing strong emphasis on personal and professional development. Individuals who are prepared to drive their own advancement will find challenges in various assignments, on-the-job training, formal and informal development and structured educational opportunities. Advancement in Quaker is based on individual performance, business needs and individual interest and capabilities. We seek to hire those who share our values, and want to expand and apply their talents to make a difference. We offer a competitive compensation and benefits program, and much more!