Marketing Specialist (III)

Job ID: GOG1JP00004656

Pay rate: $90-$95/hr

Location: Remote (California-based candidates only; Bay Area preferred)

Duration: 6 Months (Potential Extension)

Description:

As a key individual contributor, you drive mid-size or large-scale projects from start to finish, ensuring successful execution of marketing campaigns, projects, and programs by managing the full lifecycle from budget reconciliation to social media promotion. You play a critical role in building client brand recognition by developing strategic project plans or marketing strategies for larger products. You work directly with vendors and internal stakeholders to ensure successful campaigns and sponsorships from start to finish. You demonstrate subject-matter expertise in the broader marketing organization and within a specific team. As you guide the integration of multiple adjacent projects, you ensure all stakeholders, agencies, and project managers work together to deliver high-quality projects with maximized return on investment (ROI).

Responsibilities include:

• Develop a comprehensive internal and external promotion plan that maximizes awareness and drive generation before, during, and after each project in collaboration with growth, content, and design teams, using digital tools.
• Drive analysis and insight development from data to uncover new marketing opportunities and audience insights.
• Oversee the development and implementation of marketing strategies to drive business results, including positioning and development of content and marketing programs to grow awareness and engagement in key markets across social, on-network, and off-network media channels.
• Collaborate with senior marketing leadership across functions to develop project strategy and objectives, spearhead initiatives to meet objectives based on drive generation, customer advocacy, and more. Identify potential sponsored project opportunities and develop brand new virtual and physical experiences in collaboration with partner and customer marketing teams.
• Engage and drive multiple media agencies to elevate their day-to-day work, prioritizing agency workflow as pertains to media.
• Drive effective partnerships with stakeholders to ensure content and campaigns created for our media and social channels are high-quality, reflect our voice, and represent our brand.
• Serve as a subject matter specialist and thought leader, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts across the company and globally.
• Analyze, track, and report on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using customer relationship management (CRM) or other project management systems. Track the ROI effectiveness of each activity (e.g., drives generated, deals influenced, deals closed, cost per drive). Work closely with the sales team across functions to ensure all campaigns are followed through to maximize the impact of each campaign/project.
• Act as a primary client point of contact for management of large-scale, complex media planning and partner with global media teams to ensure strategies are scaled. Drive the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
• Develop and maintain external relationships with venues and suppliers/agencies, including registration agencies or livestream platforms, contract negotiation, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual suppliers/agencies, mailer gifting, and speaker agents.
• Drive development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.

Minimum role qualification requires proficiency in:

• Media placement
• Social media
• Affiliation and adaptability
• Creativity
• Influencer marketing
• Event management
• Communication skills
• Search engine optimization (SEO)
• Deal negotiation
• Consumer behavior
• 10x thinking
• Growth
• Team Management
• Project management skills
• Media
• Stakeholder engagement
• Data analysis & synthesis

Regards,
Mohan Tiwari
Lead Recruiter

Office: +16502763421
Email:

Mohan.Tiwari@artech.com