Overview:Centralus Health is seeking a creative, driven Marketing Specialist to bring our brand to life across digital channels, social media, video, photography, and events. This role is ideal for a versatile marketer who enjoys blending strategy with creativity and is excited to tell meaningful stories that connect with our communities.As part of our award‑winning Marketing and Communications team, you'll collaborate with clinical service lines, support departments, multi‑disciplinary physician practices, integrated provider networks, and six hospital foundations. Reporting to the Senior Director of Marketing and Communication, this role offers opportunities to grow your skills and advance your career within a dynamic healthcare organization.What You'll Do:Partner with department leadership and internal stakeholders to shape project scope and translate organizational priorities into impactful marketing initiativesDevelop, publish, and maintain web content to ensure accuracy, consistency, engagement, and alignment with organizational goals and brand standardsDevelop digital marketing strategies and campaigns to increase brand awareness, audience engagement, lead generation, and business growthMonitor, analyze, and report on digital marketing performance, providing insights and recommendations for continuous improvementManage social media platforms by creating content, engaging audiences, monitoring performance, and strengthening brand presence across channelsSupport search optimization initiatives to improve website visibility, traffic, and user engagementSupport events that enhance community participation and visibilityDevelop brand consistent content for various channels including but not limited to web, promotional materials, videos, photography, tradeshows, presentations, brochures, graphics, posters, product information sheets, etc. to achieve identified business goalsCollaborate closely with Marketing and Communications teammates to track projects, manage workflows, and bring ideas from concept to executionWork with external writers, designers, and agencies as neededStay ahead of trends and proactively identify timely opportunities to elevate Centralus Health's voice, brand, and reachWhat You'll Bring:Required Experience:Bachelor's degree in Marketing, Communications, Journalism, a related field, or commensurate experienceHands‑on experience with content management systems such as WordPressProficiency in website analytics tools and search optimization platformsProficiency in digital marketing strategy, campaign execution, and performance analyticsFamiliarity with major social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and X (formerly Twitter), and how to tailor content for eachStrong writing, editing, and storytelling skills, with an eye for clarity, consistency, and audience engagementSolid project management and organizational skills, with the ability to juggle multiple prioritiesAbility to work independently and collaboratively in a fast-paced environmentDesired Experience:3+ years of experience in marketing and communications, preferably in a dynamic or multi‑channel environmentExperience maintaining accurate business listings and monitoring online reviews to support brand reputationExperience with email marketing campaigns that engage target audiences and support organizational objectivesKnowledge of healthcare marketing regulations and best practices, including HIPAA considerations for digital communicationsProficiency in Adobe Creative Suite, with the ability to turn ideas into polished, on‑brand visualsInterest and experience in health equity, population health, social health determinants, and community partnershipsPhoto and video production experience, including capturing, editing, and producing visual content for digital and promotional useEvent experience, including planning, coordinating, and supporting marketing or community‑focused events
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