Marketing Specialist

About HB Solutions Group

HB Solutions Group is a privately owned, multi-brand home services platform operating Hoffmann Brothers, Ferguson Roofing, and Blue Sky across St. Louis, Nashville, and Denver. With approximately 600 team members and a clear vision to become the most successful independent home service company in the country, we believe that exceptional customer experience is a competitive advantage and not an afterthought.

We are building something different here. No corporate bureaucracy. No short-term thinking. Just a people-first, performance-driven company committed to improving life in every home.

About The Job

The Marketing Specialist serves as a key driver of marketing execution and growth strategy across the organization. This role partners closely with field teams and leadership to identify business needs, develop targeted marketing initiatives, and ensure consistent brand representation across all channels. This position operates in a fast-paced, highly dynamic environment where priorities can shift quickly. The ideal candidate is adaptable, decisive, and confident, capable of both taking direction and providing thoughtful feedback when needed.

• Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals
• Develop and execute integrated marketing campaigns across email, digital, direct mail, etc.
• Manage and optimize email marketing efforts, including segmentation, automation, and performance tracking
• Oversee all brand touchpoints to ensure consistency across digital, print, and infield experiences
• Lead the planning, execution, and evaluation of partnerships and sponsorships to drive brand awareness and community engagement
• Plan, coordinate, and execute events, including trade shows, community events, and sponsorship activations
• Attend events outside of standard business hours as needed to support marketing initiatives and brand presence
• Collaborate with external agencies to execute campaigns, manage deliverables, and ensure alignment with brand standards and objectives
• Support and manage aspects of the company's CRM and marketing automation system, including Service Titan Marketing Pro and Netic
• Coordinate the creation, production, and distribution of print materials and promotional items
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI
• Identify and proactively address marketing needs across business units in a constantly evolving environment