Marketing Specialist

Join an Established and Growing Business! RITALKA, Inc., is a family-owned specialty engineering and manufacturing business focused on creating jobs in rural communities. We take pride in finding careers that fit the person rather than a person to fit a job - which allows us to do extraordinary things with ordinary people. Learn more about us at ritalka.com and apply today!Salary in accordance applicable experience, ranging from $56,000 to $85,000BENEFITS & PERKS: Medical, Dental, & Vision Insurance; HSA/FSA options, Accident & Critical Illness Insurance; Short- and Long-Term Disability; 401(k) with Employer Match; Term Life Insurance; Employee Assistance Program; Employee-of-the-Month and Year; RITALKA University; Employee Luncheons; Community VolunteeringYour responsibilities as the Marketing Specialist will include the strategic, tactical, creative development, and performance analysis of the company's websites, digital marketing, and print collateral platforms to promote the company's products, services, drive traffic, and generate sales leads.What does the Marketing Specialist do at RITALKA?Strategy Development: Working with senior sales and marketing team members, participate in the planning and execution of digital marketing campaigns across various channels including websites, social media, email campaigns, and SEO to enhance awareness and engagementGraphic Design: Design and develop creative assets for print, web, digital, and social channelsContent Creation: Create and curate compelling content for digital platforms, collateral, trade shows, and external and internal presentations ensuring alignment with marketing objectives and audience requirementsPerformance Analysis: Monitor and analyze campaign performance metrics using tools like Google Analytics to assess effectiveness and optimize strategies for better ROITeam Collaboration: Work closely with cross-functional teams, including designers, content creators, and external vendors, to ensure timely and on-budget campaign executionMarket Research: Conduct market research to identify trends, target audiences, and competitive landscape, informing marketing strategies and messagingSocial Media Management: Manage social media accounts, develop content calendars, and engage with followers to build brand loyalty and communityWhat qualities are we looking for in a Marketing Specialist?Bachelor's degree in Marketing, Communications, or a related field2+ years of experience in an administrative, sales support, or marketing coordinator roleExperience: Proven experience in digital marketing, with a strong understanding of current marketing tools and strategiesAnalytical Skills: ability to analyze data and derive actionable insights to improve marketing performanceCreativity: Strong creative skills to develop engaging content/assets and innovative marketing campaigns. Creative mindset with attention to detail and brand presentationCommunication: Excellent verbal and written communication skills to effectively convey marketing messages. Strong command of correct English usage, spelling, grammar, and punctuationSoftware: Proficient in Microsoft Office, with strong skills in PowerPoint, Word, Excel, and Adobe Creative Suite and/or CanvaProject Management: Strong organizational skills to manage multiple projects and deadlines effectivelyOR Any combination of education and experience that would provide the required skill and knowledge for successful performance would be acceptable.RITALKA OverviewWhen it comes to recruiting, many companies focus on an applicant's faults - what doesn't fit, what experience they don't have, etc. Our philosophy is different in that we are actively looking for a reason to hire someone. RITALKA, Inc. is a family-owned manufacturing and engineering company focused on creating jobs in rural communities here in the Midwest; purposefully creating jobs away from the chaos of larger metro areas. Our company values foster strong relationships with not only our employees and customers, but also our communities. We take pride in finding careers that fit the person rather than a person to fit a job which allows us all to do extraordinary things with ordinary people.We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.