Marketing Specialist - Money Transfer

Marketing Specialist - Money Transfer Bogotá | Lima | Asunción | Uruguay | Sucre | Caracas | Mexico | Quito | Panama | Costa Rica | Puerto Rico | Managua | San Salvador | Tegucigalpa

IDT Corporation - IDT Retail Marketing Remote apply for this job

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the worlds largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20 countries, and have revenues in excess of $1.5 billion.

We are seeking a bilingual Spanish/English Marketing Specialist to manage and execute CRM campaigns that drive acquisition, engagement, retention, and revenue growth for the BOSS Money Transfer business in the USA market. This role will be responsible for managing lifecycle marketing initiatives across email, SMS, push notifications, and in-app messaging, ensuring personalized and high-performing customer experiences. In addition, the marketing specialist will also be responsible for the participation of the brand in community events throughout the United States. The interview process will be conducted in English.

Responsibilities

• Develop and execute multi-channel CRM campaigns across the customer lifecycle: acquisition, onboarding, engagement, retention, and win-back.
• Manage CRM campaigns and calendar for the money transfer business. This requires JIRA creations for campaigns, promo code creation, marketing messages in multiple languages, testing of messages, creation of emails, and proper follow-through to ensure campaigns are launched on time.
• Segment audiences based on behavioral, demographic, and transactional data to drive personalization and relevance.
• Work closely with the CRM team to plan and launch A/B testing campaigns to improve overall conversions and generate acquisitions and transactions.
• Collaborate with the design team to create all visual assets for emails, in-apps, and other CRM activities.
• Work closely with the CRM team to analyze campaign performance to improve messaging, types of campaigns, promotions, etc.
• Work closely with product teams and align CRM campaigns with business goals/priorities.
• Manage the community event calendar for BOSS Money and prepare all the materials, communications, and offers needed for the events.

Requirements

• 3 years of experience in marketing, preferably marketing communications or CRM.
• Bachelors degree in Marketing, Business, Communications, or related field.
• Excellent project management and cross-functional collaboration skills.
• Must have B2C experience.
• Knowledge of Braze and experience with apps.
• Fully bilingual in English/Spanish (both written and oral).

What we offer

• 100% Remote work opportunity
• B2B Employment (gross)
• Stable job with long-term growth perspective
• Competitive salary with annual performance review
• Really good hardware
• An exciting and challenging job with talented people around
• Continuous learning and career growth opportunities
• Compensation for professional training seminars and conferences
• Referral program - get rewarded for helping us grow the team with talented people
• Company-supported English classes to enhance your professional growth

Please attach CV in English. The interview process will be conducted in English.

Only accepting applicants from LATAM.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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