We are seeking a Marketing Specialist to support the planning, execution, and evaluation of marketing campaigns and promotional initiatives. This role works across multiple areas of marketing to help strengthen brand awareness, support customer acquisition efforts, and contribute to the successful delivery of ongoing campaigns.
The Marketing Specialist will coordinate marketing activities, monitor campaign performance, and work with internal teams to ensure initiatives are executed effectively. This position is well suited for someone who combines strong communication and organizational skills with an interest in campaign strategy and performance.
Responsibilities
Coordinate the execution of marketing campaigns and promotional initiatives
Support campaign planning, scheduling, and implementation
Assist with the development of marketing materials, messaging, and campaign resources
Monitor campaign activity and help evaluate performance against established objectives
Track results and maintain organized marketing reports and campaign documentation
Conduct market, customer, and competitor research to support marketing decisions
Identify trends and insights that may help improve future campaigns
Support brand awareness and customer acquisition initiatives
Coordinate marketing activities across multiple projects and priorities
Collaborate with sales, events, customer service, and operations teams on marketing initiatives
Help maintain consistency in company messaging and brand presentation
Assist with promotional events and other customer-facing marketing activities
Provide recommendations for improving campaign execution and engagement
Support new marketing programs and special projects as needed
Requirements
Bachelor’s degree or 1–2 years of relevant professional experience
Strong written and verbal communication skills
Excellent organizational and project coordination abilities
Strong attention to detail and follow-through
Ability to manage multiple campaigns and priorities simultaneously
Analytical mindset with an interest in marketing performance and results
Comfortable working both independently and collaboratively
Strong problem-solving and critical-thinking abilities
Ability to learn new marketing tools, processes, and concepts
Previous experience in marketing, communications, promotions, events, sales support, or a related area is preferred
Benefits
Comprehensive training and ongoing support
Hands-on experience with marketing campaigns and promotional initiatives
Professional development and learning opportunities
Collaborative and team-oriented work environment
Exposure to campaign planning, execution, and performance analysis
Opportunities to develop marketing and project management skills
Opportunities for continued growth and increased responsibility
Orlando, FL
Numbers & Facts
Location
Orlando, FL
Salary
$51,000–$61,000
Skills
Analysis Skillsunmatched
Brand Marketing (Branding)unmatched
Brand Messagingunmatched
Calendar Managementunmatched
Campaignsunmatched
Communication Skillsunmatched
Competitive Researchunmatched
Customer Acquisitionunmatched
Customer Relationsunmatched
Customer Service Operationsunmatched
Customer Support/Serviceunmatched
Detail Orientedunmatched
Documentationunmatched
Follow Throughunmatched
Marketingunmatched
Marketing Campaignunmatched
Marketing Communicationsunmatched
Marketing/Promotional Messagingunmatched
Multitaskingunmatched
Organizational Skillsunmatched
Outbound Marketingunmatched
Performance Analysisunmatched
Presentation/Verbal Skillsunmatched
Problem Solving Skillsunmatched
Project/Program Coordinationunmatched
Project/Program Managementunmatched
Promotional Programsunmatched
Salesunmatched
Sales Supportunmatched
Team Playerunmatched
Trend Analysisunmatched
Writing Skillsunmatched
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