Job Description:
Marketing Specialist plays an essential role in assisting Field Marketing Managers and in the planning and coordination of a mix of field marketing programs, campaigns and events. This role requires strong organizational skills and initiative, ability to manage a variety of tasks, and attention to detail.
Events/Activities:
Logistics for programs including technical bootcamps, seminars, webcasts, sporting events, in person happy hours and relationship building activities
Secure resources and venues required for each program, including technical resources, program materials, calendar invites, swag, etc.
Create invite kits and landing pages, manage registration, check-in, RSVP updates and build follow up recaps
Upload lead lists and reporting post events
Operational Coordination:
Create Campaigns in Salesforce, opening POs where appropriate
Prepare contracts for signatures and manage contract process through to finalization
Maintain and update the quarterly Field Marketing CPC where requested
Update Quarterly Marketing Calendar and Activity timelines
Pull Field Marketing reports from Salesforce on an as needed basis
Marketing Program Coordination/Field Sales Engagement
Attend Weekly/Monthly Sales Team meetings as required to provide updates and ensure awareness of upcoming programs
Write design and maintain West Regional Marketing Hub
Write, design and maintain individual Subregion Marketing Hubs
Develop and provide reporting as requested by Field Marketing Managers and Field Sellers
Serve as the IAE and SDR Liaison for West ENT Field Marketing
Assist where requested on ExecConnect, Connexions, POV, appt setting campaigns and other West Region marketing programs
Coordinate swag orders with vendors to ensure timely and accurate delivery to sales, marketing and customers
Requirements
Familiarity with using utilizing Sendoso, Salesforce, 6Sense, LinkedIn Navigator, Splash, Slack, Powerpoint and Google Suite (sheets, docs, slides, etc.)
Ability to effectively manage a high volume of tasks with accuracy and timely completion
Sense of urgency and follow-through
Detailed oriented, specifically spelling and grammar proficiency, proofreading invitation copy, accuracy in written communications