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Skills
- Advertisingunmatched
- Audience Developmentunmatched
- Brand Marketing (Branding)unmatched
- Business-to-Business (B2B)unmatched
- Campaignsunmatched
- Channel Marketingunmatched
- Content Developmentunmatched
- Content Managementunmatched
- Content Management Systems (CMS)unmatched
- Cross-Functionalunmatched
- Custom Mediaunmatched
- Customer Relationsunmatched
- Customer Relationship Management (CRM) Systemsunmatched
- Data Analysisunmatched
- Demand Generationunmatched
- Editingunmatched
- Establish Prioritiesunmatched
- Governmentunmatched
- High Tech Industryunmatched
- Marketingunmatched
- Marketing Automation Softwareunmatched
- Marketing Communicationsunmatched
- Marketing Planunmatched
- Metricsunmatched
- Multitaskingunmatched
- Outbound Marketingunmatched
- Performance Analysisunmatched
- Performance Metricsunmatched
- Performance Tuning/Optimizationunmatched
- Problem Solving Skillsunmatched
- Project/Program Managementunmatched
- Sales Prospectingunmatched
- Social Media Marketingunmatched
- Storytellingunmatched
- Systems Analysisunmatched
- Team Playerunmatched
- Time Managementunmatched
- Trend Analysisunmatched
- Webinarunmatched
- White Papersunmatched
- Writing Skillsunmatched
Description
Description
Tyler Technologies is seeking a Marketing Specialist to join our Schools marketing team. This role is ideal for a results-driven marketer who enjoys creating compelling content, executing integrated marketing programs, and collaborating across teams to drive meaningful engagement.
In this role, you will support marketing initiatives that generate demand, increase brand awareness, and strengthen relationships with prospects and clients. You'll partner with cross-functional teams to plan and execute campaigns, develop targeted content, and manage projects from concept through completion.
The ideal candidate is both collaborative and self-directed, comfortable working with stakeholders to shape strategy while also owning execution across multiple, concurrent initiatives.
Responsibilities
- Plan and execute integrated, multi-channel marketing initiatives across email, web, social media, content marketing (blogs, white papers), webinars, advertising, video, and in-person experiences.
- Drive demand generation and engagement through targeted inbound and outbound programs aligned to business goals.
- Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness.
- Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content.
- Create compelling, brand-aligned content that reflects Tyler's voice and resonates with key audiences.
- Identify and recommend new opportunities, channels, and tactics to expand reach and increase market impact.
- Develop a strong understanding of Tyler's products, markets, competitors, and customer needs to inform strategy and positioning.
- Support marketing planning and prioritization by contributing insights, ideas, and data-driven recommendations.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field - or equivalent practical experience
- 3+ years of experience in marketing, preferably in B2B or public sector (B2G) environments
- Demonstrated experience executing integrated, multi-channel marketing programs, including digital channels such as email, web, social media, and content marketing
- Strong writing, editing, and storytelling skills, with the ability to translate complex topics into clear, compelling messaging for target audiences
- Experience using data and analytics to measure performance and inform marketing decisions
- Proven ability to manage multiple projects, priorities, and deadlines in a fast-paced environment
- Collaborative mindset with experience working cross-functionally with internal stakeholders and subject matter experts
- Familiarity with marketing tools and platforms (e.g., marketing automation, CRM systems, content management systems, or analytics tools)
- Curiosity, initiative, and a proactive approach to identifying opportunities and solving problems
- Experience in the technology/software industry and/or K-12 education sector preferred
Numbers & Facts
| Location | Plano, TX |
| Industry | Accounting and Auditing Services |
| Company Size | 2,500 to 4,999 employees |
| Year Founded | 1966 |
About Company
Founded in 1966 and based in Plano, Texas, Tyler Technologies is the largest national provider of integrated software systems and information technology services exclusively focused on the public sector. Simply put — Tyler empowers people who serve the public.
We devote all of our time, energy and resources to help local governments and school districts become more efficient, accessible and responsive. At more than 11,000 local government offices in all 50 states, Canada, the Caribbean, the United Kingdom and other international locations, our clients can attest to our ability to fulfill this promise.
Tyler delivers an expansive portfolio of software and service solutions designed to automate mission-critical public sector operations, including:
State & Local Government Solutions
Working With Us
Working at Tyler means you are part of a vibrant community of professionals who care about their clients as much as they care about each other. We work closely, sharing knowledge and inspiring each other to learn and grow so that we can continually improve service to our clients. When you work at Tyler, you receive benefits that support your health and well-being. Our comprehensive offering was created to accommodate the diverse lifestyles of our staff.
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender/sex, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws.
We devote all of our time, energy and resources to help local governments and school districts become more efficient, accessible and responsive. At more than 11,000 local government offices in all 50 states, Canada, the Caribbean, the United Kingdom and other international locations, our clients can attest to our ability to fulfill this promise.
Tyler delivers an expansive portfolio of software and service solutions designed to automate mission-critical public sector operations, including:
State & Local Government Solutions
- ERP | Financial
- Courts & Justice
- Appraisal & Tax
- Records & Documents
- Planning, Permitting & Licensing
- Public Safety
- Student Management
- Financial
Working With Us
Working at Tyler means you are part of a vibrant community of professionals who care about their clients as much as they care about each other. We work closely, sharing knowledge and inspiring each other to learn and grow so that we can continually improve service to our clients. When you work at Tyler, you receive benefits that support your health and well-being. Our comprehensive offering was created to accommodate the diverse lifestyles of our staff.
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender/sex, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws.