Department: MarketingReports To: Sales & Marketing ManagerFLSA Status: Non-ExemptPosition SummaryThe Marketing Specialist is responsible for developing, creating, and executing marketing content and campaigns that promote Peoples' residential and commercial communications solutions. This position serves as a key contributor to brand awareness, customer acquisition, customer retention, and community engagement through digital marketing, social media, video, photography, advertising, events, and public relations.The ideal candidate is an experienced content creator with a strong portfolio demonstrating success in social media, graphic design, photography, video production, and digital marketing campaigns.Essential Duties & ResponsibilitiesContent Creation & Brand ManagementCreate compelling marketing content for digital, print, video, email, website, and social media channels.Write and edit customer-facing communications including advertisements, newsletters, press releases, website content, and promotional materials.Capture and produce photography and short-form video content for social media, recruiting, customer stories, community events, and product promotions.Maintain brand consistency across all marketing channels and customer touchpoints.Manage the content calendar and coordinate timely delivery of campaigns and communications.Digital Marketing & Social MediaPlan, schedule, and manage social media content across platforms including Facebook, Instagram, LinkedIn, YouTube, and emerging channels.Monitor social media engagement and respond appropriately to customer interactions in coordination with customer service teams.Develop and execute paid digital advertising campaigns.Track campaign performance and provide recommendations for optimization.Assist with website updates and content management.Telecommunications Product MarketingCollaborate with internal teams to develop marketing campaigns supporting:Fiber internet servicesResidential broadband productsBusiness communications solutionsManaged IT and technology servicesCommunity and economic development initiativesTranslate technical telecommunications products into clear, customer-focused messaging.Support product launches, service area expansions, and promotional campaigns.Community Relations & EventsRepresent the company at community events, trade shows, chamber functions, and customer appreciation events.Coordinate marketing support for sponsorships, community partnerships, and public relations initiatives.Assist with planning and execution of company events and promotional activities.Analytics & ReportingMonitor marketing performance metrics including website traffic, social media engagement, email marketing results, and campaign ROI.May assist with pulling and analyzing data for recommendations to marketing leadership.Required QualificationsDemonstrated experience creating content for social media, websites, email campaigns, and advertising.Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or related field; or equivalent combination of education and experience.2–5 years of marketing, communications, or content creation experience.Strong writing, editing, and storytelling skills.Experience using graphic design and content creation tools such as Canva, Adobe Creative Suite, or similar platforms.Experience managing business social media accounts, SEO and digital advertising best practices..Portfolio RequirementApplicants must submit a portfolio showcasing relevant work, which may include:Social media campaignsGraphic design projectsMarketing collateralWebsite contentBlog articlesPhotographyVideo productionDigital advertising campaignsEmail marketing examplesCandidates should be prepared to discuss their role in developing, creating, and measuring the success of featured projects.
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