Position Title: Marketing Specialist
Department: Marketing and Communications
Job Type: Full-time (40 hours/week) Work Schedule: Hybrid/remote (at least two days in office required per week)
Work Location: Reston, VA
OUR MISSION
To advance the cybersecurity and resilience of the global financial system.
OUR CULTURE
At FS-ISAC, how we work matters as much as what we do. We believe in:
• Strengthening collaboration across FS-ISAC, its membership, and strategic partners.
• Teamwork and collective success.
• Humility and curiosity to grow, learn, and continuously improve.
• Role modeling a culture of open, constructive feedback – both giving and receiving.
• Acting with integrity and accountability, upholding our policies, and making principled decisions that reflect our commitment to doing what is right.
POSITION SUMMARY
The Marketing Specialist position supports the execution of integrated marketing campaigns and the day-to-day management of marketing automation systems. This role focuses on campaign deployment, coordination, and operational support to drive awareness and engagement across FS-ISAC's programs, events, and member initiatives.
KEY RESPONSIBILITIES
Marketing Automation & Systems Support
• Execute and maintain campaigns within HubSpot including email builds, workflows, lists, and basic segmentation.
• Support data synchronization and campaign tracking between Salesforce and HubSpot, including routine data checks and issue escalation.
• Perform list management, data cleanup, and quality assurance to ensure accuracy of member and prospect data.
• Follow established processes for campaign setup, naming conventions, and tracking.
Campaign Management & Coordination
• Support the execution of integrated marketing campaigns across email, web, and event channels.
• Coordinate campaign deliverables, timelines, and assets with internal stakeholders.
• Build and deploy emails, landing pages, and forms using established templates and guidelines.
• Conduct quality assurance checks to ensure accuracy, functionality, and brand consistency prior to launch.
Lifecycle Marketing & Member Engagement Support
• Assist in executing lifecycle campaigns such as onboarding, event promotion, and member engagement initiatives.
• Support audience segmentation and list pulls based on defined criteria.
• Monitor basic engagement metrics (opens, clicks, registrations) and flag performance trends.
Cross-Functional Coordination
• Partner with program teams, regional leads, and marketing colleagues to gather campaign inputs and requirements.
• Track and follow up on campaign deliverables to ensure timelines are met.
• Support alignment of messaging and execution across multiple stakeholders.
Production Calendar & Workflow Support
• Maintain and update the centralized marketing production calendar, including campaigns, events, and communications.
• Help coordinate scheduling to avoid conflicts and ensure visibility across teams.
• Support intake and tracking of campaign requests.
Reporting & Analytics
• Generate standard campaign performance reports and dashboards.
• Track key metrics and provide summaries to marketing leadership.
• Maintain documentation of campaign results and benchmarks for future reference.
POSITION REQUIREMENTS
REQUIRED EXPERIENCE
• A minimum of three plus years of experience in marketing, digital marketing, and/or campaign execution.
• Hands-on experience with (preferred) or similar marketing automation tools.
• Familiarity with Salesforce or other CRM systems.
• Experience supporting email marketing and digital campaign execution.
• Exposure to marketing data, reporting, or analytics tool.
PREFERRED EXPERIENCE
• Experience in a membership-based organization, nonprofit, or association.
• Exposure to global or multi-regional team environments.
• Interest in cybersecurity, financial services, or industry communities.
• Experience in a membership-based organization, nonprofit, or consortium environment.
• Familiarity with cybersecurity, financial services, or information-sharing communities.
• Experience supporting global or multi-regional marketing initiatives.
KEY SKILLS
• Strong attention to detail and execution accuracy.
• Basic understanding of marketing automation and CRM systems.
• Project coordination and time management skills.
• Ability to manage multiple tasks and deadlines.
• Clear communication and collaboration skills.
• Analytical mindset with ability to interpret basic performance data.
WORK ENVIRONMENT
This position can be fully remote or hybrid (report to Reston VA headquarters, two days per week). The in-home office setting is primarily sedentary, with extended computer use and virtual meetings. Employees are expected to maintain a professional, safe, and hazard-free workspace. Employees are expected to perform the essential functions of the role. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.
This job description is intended to describe the general nature and level of work performed and is not an exhaustive list of all responsibilities, duties, or skills required. Responsibilities may be modified or assigned as business needs evolve.