Marketing Specialist

Work Mode: 100% remote, EST preferred, 9-5 EST
Duration: 12 months with potential to extend/convert

Responsibilities:

• Develop, execute, and optimize integrated marketing campaigns across email, paid search, landing pages, and digital channels.
• Manage campaign calendars and coordinate campaign deployment to support business objectives and revenue targets.
• Collaborate with product marketing, sales, and content teams to create compelling campaign assets and messaging.
• Monitor campaign performance and recommend optimizations to improve conversion rates, ROI, and customer engagement.
• Build and execute email campaigns using Pardot (Marketing Cloud Account Engagement) and SendGrid.
• Create audience segmentation strategies and dynamic customer journeys.
• Develop automated nurture programs, lead scoring models, and triggered email campaigns.
• Conduct A/B testing of subject lines, content, creative, and calls-to-action.
• Ensure email deliverability, compliance, and best practices are maintained.
• Utilize Salesforce CRM to manage leads, campaign tracking, and reporting.
• Maintain campaign attribution models and monitor lead lifecycle performance.
• Work closely with sales teams to ensure proper lead routing and follow-up processes.
• Create dashboards and reports to measure campaign effectiveness and business impact.
• Manage and optimize Google Ads and Microsoft (Bing) Ads campaigns across Search, Display, Remarketing, and Performance Max channels.
• Conduct keyword research, audience targeting, bid strategy management, and competitive analysis.
• Monitor campaign budgets and maximize return on ad spend (ROAS).
• Analyze search term reports and implement ongoing optimization strategies.
• Collaborate with content and SEO teams to improve landing page performance and Quality Scores.
• Track and analyze campaign performance using Google Analytics 4 (GA4), Salesforce, Pardot, and advertising platforms.
• Develop regular reporting on KPIs including leads, conversions, cost-per-lead, pipeline contribution, and revenue.
• Translate campaign data into actionable insights and recommendations.
• Present findings and performance updates to stakeholders and management.

Requirements:

• Minimum 3 years of experience in digital marketing, campaign management, or demand generation.
• Hands-on experience with Pardot (Marketing Cloud Account Engagement) and Salesforce CRM.
• Experience managing email campaigns with SendGrid or similar email platforms.
• Experience managing Google Ads and Microsoft Advertising (Bing Ads) campaigns.
• Strong understanding of lead generation, marketing automation, and customer acquisition strategies.
• Experience with Google Analytics 4 (GA4) and campaign reporting.
• Advanced proficiency with Excel and data analysis.
• Strong communication, project management, and organizational skills.

Preferred Skills:

• Salesforce Administrator, Pardot Specialist, Google Ads, or Google Analytics certifications.
• Experience with SEO, landing page optimization, and conversion rate optimization (CRO).
• Experience working in B2B environments, professional services, software, or financial services industries.
• Familiarity with Power BI, Looker Studio, or other business intelligence tools.