Marketing Specialist, Sales Enablement

Role Purpose: The Marketing Specialist, Sales Enablement serves as the strategic point of contact between Marketing and Sales, proactively identifying producer needs, content gaps, challenges, and enablement opportunities, then leading the development and implementation of solutions to improve sales effectiveness and drive growth.

Essential job responsibilities include but are not limited to:

• Supports and demonstrates IMA's core values
• Values and understands the importance of diversity, equity, and inclusion among all IMA associates.
• Leads the development, management, and ongoing optimization of producer-facing sales enablement resources, including:
• • Capabilities presentations
  • Sales presentations
  • Industry and practice toolkits
  • Talk tracks
  • Case studies
  • Placemats
  • RFP answers
  • Last Mile / Proposal content
  • Sales one-pagers
  • Prospecting resources
• Serve as the primary marketing liaison to producers for sales enablement resources and support.
• Establishes and maintains governance of all producer-facing sales collateral to ensure messaging consistency, brand alignment, and content accuracy.
• Develop tools that help producers confidently communicate IMA's value proposition.
• Partners with Marketing Strategy leaders to translate marketing strategies and thought leadership into compelling, actionable sales enablement tools.
• Partner with the Last Mile team to continuously improve proposal messaging, executive summaries, differentiators, and reusable RFP content.
• Facilitates producer training sessions and onboarding related to marketing resources, sales tools, and best practices.
• Collects producer feedback and usage insights to continuously improve sales enablement resources and identify content gaps.
• Maintains a centralized sales enablement library that is organized, current, and easily accessible across the enterprise.
• Partners with Strategy, Creative, and Digital, teams to ensure timely development and delivery of sales enablement materials.
• Supports enterprise strategic initiatives by developing sales materials aligned with business priorities and objectives.
• Partner with sales leadership and producers to identify hurdles, conduct ongoing assessment of producer needs, identify challenges across the org.
• Analyze the current sales process to determine where additional resources, training, messaging, or tools are needed.
• Participates in special projects and other duties as assigned.

Required Experience and Skills: include but are not limited to:

• 4-7 years similar or related experience preferred
• College degree in Marketing, Communications, Business, or related field required.
• Experience developing sales enablement strategies and producer-facing marketing resources preferred.
• Experience with CRM systems (Salesforce preferred, if applicable)
• Experience analyzing content effectiveness, metrics, and feedback to inform strategy.
• Strong understanding of B2B marketing and consultative sales environments.
• Exceptional project management and organizational skills with the ability to manage multiple strategic initiatives simultaneously.
• Demonstrated ability to collaborate effectively across marketing, sales, and executive leadership teams.
• Excellent written, verbal, and presentation communication skills.
• Strong strategic thinking and problem-solving abilities.
• Experience developing presentations, messaging frameworks, and sales collateral.
• Intermediate proficiency in Microsoft Office and other marketing technologies, or aptitude to quickly learn new systems.
• Strong understanding of B2B marketing and consultative sales environments.
• In office at least 50% of the time
• Occasional travel required

Competencies & Traits

• Business acumen
• Interpersonal skills
• Self-direction
• Problem solving
• Communicating
• Strategic thinking
• Relationship building
• Collaboration

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