Marketing Specialist - Special Programs

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Marketing Specialist - Special Programs

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Job ID

86875

Location

Sacramento

Full/Part Time

Full Time

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Job Summary

(Hybrid position 2- year contract) Marketing Specialist to work under the direction of Brand Marketing Manager within the Public Affairs & Marketing Department of UC Davis Health. The incumbent will split time 50/50 between the UC Cell and Gene Therapy program and Department of Surgery: Fetal Care & Treatment Center and CuRe trial (a joint program of The Center for Bioengineering in Medicine and the Fetal Care and Treatment Center). Incumbent's work will be specific to each group's needs including but not limited to: marketing plan development, webpage development (CMS work and writing), social media content (including video), paid media planning, production of marketing materials as needed (digital/social ads, print ads, brochures, PPT files, case studies, brochures and more). May support media relations efforts for national, science and trade audiences. Excellent oral and written skills required and a strong background in healthcare and/or health sciences is preferred. (Please refer to full job posting for detailed information.)

As part of the Public Affairs & Marketing (PA&M) Department and reporting to the Marketing team, develop and implement communications and marketing plans for departmental programs. Work will be specific to each program's needs including media relations (national, science, and trade), developing marketing plans for specific projects/programs, planning and maintaining web pages, developing social media content (including video, and including LinkedIn), facilitating the production of materials for clinical trial/patient recruitment, and other communications and marketing related deliverables as needed. The initial departmental assignments for this position will be a 50/50 split of time and work effort between the Department of Surgery's CuRE trial program and the Cell and Gene Therapy program. The CuRE trial is a joint program of The Center for Bioengineering in Medicine and the Fetal Care and Treatment Center. Work in this position requires extensive coordination with Public Affairs & Marketing teammates and the departments served within the organization.

Apply By Date: 6/29/2026 by 11:59pm

Minimum Qualifications - For full consideration, applicants are encouraged to upload license and/or certification if required of the position

• Bachelor's degree in communications, business, marketing or related field, or equivalent work experience.
• 5+ years experience working in marketing/communications, including working with paid and earned media, email, direct mail, content development, etc.
• Excellent oral and written communication skills; ability to interact effectively, courteously and cooperatively with a wide range of individuals, including: faculty/physicians and staff; business professionals; patients; consumers; and vendors. Ability to establish and maintain positive working relationships throughout the University, health system and community.
• Experience developing and implementing communications and marketing plans.
• Knowledge of trafficking of paid media/advertisements across multiple mediums.
• Strong problem-solving ability, including metrics-driven thinking.
• Experience researching and analyzing information to identify trends, issues and potential invalid data.
• Skilled reporting on progress of projects for informal briefings, formal presentations, etc.
• Excellent organizational skills including the ability to manage multiple projects simultaneously; prioritize work independently; manage and meet multiple deadlines, work quickly with minimal supervision, use independent judgment, complete work accuracy and with initiative. Ability to anticipate problems and recommend/implement changes/solutions
• Ability to write clear and concise marketing communications, with accurate spelling, grammar and punctuation. Excellent editing and proofreading skills to produce clear, error-free documents.
• Experienced with website content development and ability to use a Content Management System (CMS).
• Proficiency with MS Office applications, including MS Word, PowerPoint and Excel. Ability to enter data quickly and accurately, verify accuracy, and generate reports and lists.
• Ability to take photos, record videos, and then edit and post multi-media content on relevant platforms (social media, web site, etc.).
• Exceptional customer-service skills including problem-solving, cooperative language, empathy, flexibility and the ability to work with clients and staff within the department for quick and effective responses and problem-resolution. Ability and willingness to support institutional customer service requirements.
• Ability to interpret UC Davis policy and procedures, laws and regulations pertaining to patient privacy rights, copyrights and public information. Ability to interpret and apply UC Davis and UC Davis Health policies and procedures.
• Ability to maintain and understand the need for professionalism at all times.
• Willingness to learn and adhere to the UC Davis Principles of Community and CLAS Standards

Preferred Qualifications

• Experience related to health care and/or developing content/materials which gain the attention of target audiences and prompt them to take action.
• Knowledge of the Cell and Gene Therapy field and/or advanced therapeutic research, cell manufacturing, and clinical trials.
• Working knowledge of project management software or ability to manage projects accurately and effectively
• Knowledge of AP style.
• Knowledge of health care operations in a managed care environment, including understanding of interrelationship between health plan, medical group and provider selection.
• Knowledge of UC Davis Health and its services, locations and accepted health plans.
• Knowledge of medical research and distilling complicated concepts into communications and marketing materials that are easily understood by both scientific and non-scientific audiences.

Key Responsibilities

• 15% - Research, Strategy and Planning
• 70% - Marketing and Media Implementation
• 15% - Tracking and Reporting

Department Overview

The Department of Public Affairs and Marketing plans, manages and implements strategic communications (such as news services, public relations, marketing, internal and external communications) for UC Davis Health. Communications are aimed at a wide range of key constituencies such as: research collaborators; manufacturing clients; clinical trial sponsors; the news media; UC administration; UC Davis faculty, staff and students; government/regulatory leaders; external physicians; business leaders; patients and health care information seekers; and the general public. This position will help to serve the programs by ensuring relevant communications and marketing are developed that speak to these audiences and generate responses that are in alignment with the overall goals of each program and the University overall.

POSITION INFORMATION

• Salary or Pay Range: $2,954.40 - $5,360.00
• Budgeted Pay Range: $4,214.56 - $4,597.70
• Salary Frequency: Bi-Weekly
• Salary Grade: 108
• UC Job Title: MARKETING SPEC 3 CM
• UC Job Code: 005375
• Number of Positions: 1
• Appointment Type: Staff: Contract
• Percentage of Time: 100%
• Shift (Work Schedule): 8am-5pm
• Location: Broadway Building (HSP072)
• Union Representation: CM
• Benefits Eligible: Yes
• This position is hybrid (mix of on-site and remote work)

Benefits

Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits below and eligibility rules by visiting either our handy Benefits Summary for UC Davis Health Employees or Benefits Summary for UC Davis Employees and our Benefits Page.

If you are represented by a union, benefits are negotiated between the University of California (UC) and your union and finalized in a contract. Read your bargaining unit's employment contract, stay abreast of current negotiations and learn about collective bargaining at UC: https://ucnet.universityofcalifornia.edu/labor/bargaining-units/index.html

• High quality and low-cost medical plans to choose from to fit your family's needs
• UC pays for Dental and Vision insurance premiums for you and your family
• Extensive leave benefits including Pregnancy and Parental Leave, Family & Medical Leave
• Paid Holidays annually as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
• Paid Time Off/Vacation/Sick Time as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
• Continuing Education (CE) allowance and Education Reimbursement Program as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
• Access to free professional development courses and learning opportunities for personal and professional growth
• WorkLife and Wellness programs and resources
• On-site Employee Assistance Program including access to free mental health services
• Supplemental insurance offered including additional life, short/long term disability, pet insurance and legal coverage
• Public Service Loan Forgiveness (PSFL) Qualified Employer & Student Loan Repayment Assistance Program for qualified roles
• Retirement benefit options for eligible roles including Pension and other Retirement Saving Plans. More information on our retirement benefits can be found here

Physical Demands

• Standing - Occasional Up to 3 Hours
• Walking - Occasional Up to 3 Hours
• Sitting - Frequent 3 to 6 Hours
• Lifting/Carrying 0-25 Lbs - Occasional Up to 3 Hours
• Pushing/Pulling 0-25 Lbs - Occasional Up to 3 Hours
• Bending/Stooping - Occasional Up to 3 Hours
• Squatting/Kneeling - Occasional Up to 3 Hours
• Twisting - Occasional Up to 3 Hours
• Reaching overhead - Occasional Up to 3 Hours
• Keyboard use/repetitive motion - Frequent 3 to 6 Hours

Mental Demands

• Sustained attention and concentration - Frequent 3 to 6 Hours
• Complex problem solving/reasoning - Occasional Up to 3 Hours
• Ability to organize & prioritize - Frequent 3 to 6 Hours
• Communication skills - Frequent 3 to 6 Hours
• Numerical skills - Occasional Up to 3 Hours
• Constant Interaction - Frequent 3 to 6 Hours
• Customer/Patient Contact - Frequent 3 to 6 Hours
• Multiple Concurrent Tasks - Frequent 3 to 6 Hours

Work Environment

UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.

Special Requirements - Please contact your recruiter with questions regarding which activities apply by position

• This is a critical position, as defined by UC Policy and local procedures, and as such, employment is contingent upon clearing a criminal background check(s) and may include drug screening, medical evaluation clearance and functional capacity assessment

Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

A Culture of Opportunity and Belonging

At UC Davis, we're committed to solving life's most urgent challenges and building a healthier, more resilient world. We believe in growing through every challenge, continually striving to improve, and welcoming new perspectives that strengthen our community. We recognize that a vibrant and innovative organization values both individual strengths and shared purpose. The best ideas often emerge when people with different experiences come together.

As you consider joining UC Davis, we invite you to explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education. We believe you belong here. The University of California, Davis is an Equal Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

To view the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination

Because we want you to feel seen and valued, our recruitment process at UC Davis supports openness and authenticity. Research shows that some individuals hesitate to apply unless they meet every qualification. You may be an excellent fit for this role-or the next one. We encourage you to apply even if your experience doesn't match every listed requirement. #YouBelongHere

To learn more about our background check program, please visit: https://hr.ucdavis.edu/departments/recruitment/ucd/selection/background-checks

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