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Marketing Specialist

ZK Technology

Tampa Oaks, Florida

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JOB DETAILS
SKILLS
Analysis Skills, Blog, Business Administration, Business-to-Business (B2B), Business-to-Consumer (B2C) Software, Campaigns, Channel Marketing, Communication Skills, Cross-Functional, Custom Media, Data Collection, Digital Media, ERP (Enterprise Resource Planning), Email Marketing, Event Marketing, Hardware-Software Integration, Industry/Trade Analysis, Lead Generation, Maintain Compliance, Manufacturing, Market Trend Analysis, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Marketing/Promotional Messaging, Metrics, Online Marketing, Performance Analysis, Product Development, Product Programs, Sales, Sales Pipeline, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Social Media Marketing, Storytelling, Strategic Planning, Supply Chain, Team Lead/Manager, Team Player, Time Management, Time Tracking, Trend Analysis, Workforce Management Software, Writing Skills
LOCATION
Tampa Oaks, Florida
POSTED
30+ days ago
Company Overview: ZKTeco WFM  is a dynamic and innovative company with a focus in Time and Attendance data collection solutions. As we continue to expand our global presence, we are seeking a talented Experience Marketing Specialist to join our team and drive the success of our new software product.

Position Overview: As the Experience Marketing Specialist for our new software and hardware products, you will play a pivotal role in creating and executing strategic marketing initiatives to enhance customer engagement and drive product adoption. You will collaborate closely with cross-functional teams to develop compelling marketing campaigns, generate high-quality leads, and optimize the customer journey across various touchpoints. This position also includes a lead position in the department that will ensure delivery times and quality of work are met and maintained. This person should have deep knowledge on how to run a Marketing Department.

Responsibilities:
  • Develop Integrated Marketing Strategies: Create comprehensive marketing strategies tailored to our USA and global customer base, incorporating digital, social media, email, content, and event marketing tactics to maximize reach and impact.
  • Craft Compelling Messaging and Content: Develop engaging messaging and content that effectively communicates the value proposition of our software and hardware products, resonating with target audiences across different regions and industries.
  • Lead Generation and Conversion: Drive lead generation efforts through targeted campaigns, leveraging data-driven insights and marketing automation tools to nurture leads and facilitate conversions throughout the sales funnel.
  • Collaborate with Sales and Product Teams: Work closely with the sales and product teams to align marketing efforts with sales objectives and product development initiatives, providing valuable insights and feedback to inform strategy.
  • Monitor and Analyze Performance: Continuously monitor and analyze the performance of marketing campaigns and initiatives, leveraging analytics tools to track key metrics, identify trends, and optimize strategies for maximum effectiveness.  Be a leader in the team and ensure all work and deliverables are being met by the entire Marketing Team. This will include tracking specific jobs and projects and ensuring deadlines are met.
  • Stay Current with Industry Trends: Keep abreast of industry trends, market developments, and competitive landscape to inform marketing strategies and ensure our product remains competitive in the marketplace.

Qualifications:
  • Bachelor's degree or greater in Marketing, Business Administration
  • Proven experience in marketing roles, with a focus on B2B and B2C software products and global markets.
  • Strong understanding of digital marketing channels, including SEO, SEM, blogs, social media, email marketing, and content marketing.
  • Excellent communication and storytelling skills, with the ability to craft compelling messaging and content for diverse audiences. MUST have strong content writing skills based on product knowledge and company message.
  • Proficiency in marketing analytics and reporting tools, with the ability to derive actionable insights from data. Proficiency with Zoho ERP tools and modules is desired. 
  • Strategic thinker with a results-driven mindset, capable of developing and executing innovative marketing strategies to achieve business objectives.
  • Collaborative team player with the ability to work cross-functionally and build strong relationships across departments.
  • Adaptability and flexibility to thrive in a fast-paced, dynamic environment.
  • Must work and be available during USA EST hours. There may be times during the year for meetings or calls that could occur outside of EST hours.
  • Familiarity with Workday is a plus




About the Company

Z

ZK Technology

ZKTeco, the largest developer and manufacturer of workforce data collection terminals in the world, delivers superior quality hardware, full-featured embedded device software, and a suite of software development tools and services that enable both industry partners and Workday Time Tracking customers to maximize the return on investment in their workforce data collection systems.

Industry Expertise

With more than 10+ years serving more than 500 satisfied time and attendance and workforce management software partners across the globe, including 150 in North America, ZKTeco has developed extensive knowledge of the entire data collection process. Our deep expertise in hardware, software, and integration processes, combined with innovative product design and large-scale manufacturing capabilities, gives our industry partners the economic advantages they need -- and for their customers, the most cost-effective, enterprise-class, and high-quality product data collection solutions on the market.

Likewise, our Workday customers benefit from our extensive experience working with time and attendance and workforce management software partners to integrate our data collection terminals across multiple industries, many with unique requirements at each stage of the data collection process. And after enabling our customers to implement Workday Time Tracking at more than 2,000 sites, our practical deployment experience for data collection solutions is second to none.

A Comprehensive Suite of Data Collection Solutions

We don’t just sell terminals – we offer development tools and services for every stage of the data collection process. We can provide anything that our partners need to complete their time and attendance or workforce management solutions offering. We support many different end-user and business activity scenarios, including customized business features for any industry and technical design support for partners interested in innovating their own time-clock-based applications. We have the flexibility, knowledge, and design and production capabilities to meet any requirements.

And with our modular approach, companies can deploy the combination of hardware, software, and solutions that best meets their needs.

Lower Total Cost of Ownership and Rapid ROI

Our economies of scale in manufacturing and rapid design cycle, combined with our time-saving software development tools, solutions and services, enable us to provide the most cost-effective data collection solutions on the market to our customers and partners. By leveraging ZKTeco’s solutions, our partners and customers can get to market faster, minimizing the development risk that occurs with lengthy implementation projects, and decreasing the total cost spent on development. And with our customer-first support and long product life cycle, both partners and customers can maximize their return on investment in both ZKTeco products and their entire workforce management solution.

COMPANY SIZE
50 to 99 employees
INDUSTRY
Computer/IT Services
FOUNDED
1998
WEBSITE
http://www.zktechnology.com

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