Marketing Specialist

Where Your Career Becomes Family

About West Liberty Foods

Our mission is to be a leading food manufacturer by converting needs, ideas and expertise into value for our members, business partners and consumers.

West Liberty Foods manufactures hundreds of meat and poultry products that can be found in well-known grocery stores and top restaurant chains nationwide. Recognized as one of the top protein processors in North America, we have the capacity to produce over 650 million pounds of food products per year across our facilities. We are The Surprisingly Big Company, and we're right in your backyard.

Build your career with West Liberty Foods and be a part of an exciting, collaborative team that becomes family!

Opportunity Overview

Position Detail

Information

Job Title

Marketing Specialist

Location

West Liberty, IA - Corporate

Shift

1st

Base Hourly Wage Range

$22.73 to $29.00 per hour depending on experience

Shift Premium

None

Job Summary

The position of Marketing Specialist is responsible for designing, creating and delivering marketing programs to support expansion and growth of the company services and products. The Marketing Specialist helps to manage all new products through Commercialization, oversees, proofs and approves graphics, labels, and packaging. Communicates directly among Quality Assurance, the customer, the designers, the suppliers, and the printers. The Marketing Specialist also develops and completes all graphic design needs, such as sales presentations, brochures, flyers, posters, advertisements (print and web), booklets, business cards, and signage. This position will be responsible for social media planning, posting and analytics as well as website maintenance, layout design, and updates. Photography, videography, and editing of both photos and videos are also tasked. Coordination of trade show registration, requirements, booth set-up and advertising.

Key Responsibilities

• Develop, design, and manage layout of all marketing collateral and product packaging. This includes brochures, booklets, posters, flyers, banners/signage, logos, business cards and new product labeling.
• Support sales team through market research, determining trends and new product launch strategies and product positioning.
• Facilitate to various sources (print and web) and consult with the companies on requirements for particular projects. Also work with printer source and approve materials for print, color, and overall look of finished product.
• Coordinate tradeshow event entry, booth setup, materials gathering, submitting paperwork/fees.
• Assist other departments with graphic design special projects such as newsletter designs, booklet and brochure development, employment brochures, t-shirt and award designs.
• Drive continual improvement in quality, productivity, efficiency and cost.
• Ensure compliance with all safety regulations.
• Partner with all departments of the organization.
• Other duties as assigned.