MARKETING STRATEGIST
Salary: $45,000 - $65,000
Full-Time, Salaried (Exempt)
Benefits: Medical, Dental, Vision, PTO, and 401k
Location: Guntersville, AL (*Hybrid)
BAP Agency is seeking a highly creative, detail-oriented Marketing Strategist to become the trusted right hand to the CEO and a key contributor to the company's day-to-day success. This role blends strong written and oral storytelling skills with strategic thinking to plan and execute marketing campaigns, social media strategy, and trade show/exhibit initiatives that build real connections with client audiences. Working closely with the President, the Marketing Strategist translates each client's brand story into action across the full range of the Agency's services, including branding, advertising, digital and social media, website design and development, trade shows, events, and advertising specialties.
At BAP Agency, we value creativity, accountability, and teamwork. We offer a supportive work environment, competitive pay, and a comprehensive benefits package. If you are a motivated professional who enjoys both creating and implementing ideas, we would love to hear from you.
JOB RESPONSIBILITIES
Plan, prioritize, and execute production-driven work for client accounts
Develop and write marketing and social media campaigns aligned with client brands
Write and edit compelling, on-brand copy across platforms consistent with BAP Agency's storytelling approach and each client's voice
Support trade show, exhibit, and event initiatives
Manage production and accounting tasks across the full scope of services
Collaborate with internal teams to ensure campaigns, content, and digital initiatives are executed on strategy and on brand
Participate in client meetings and strategy sessions
Track project timelines and deliverables across multiple client accounts
Perform research on industry trends, competitors, and market data
Communicate directly and professionally with clients, vendors, and partners
Learn all aspects of client account management
EDUCATION QUALIFICATIONS
A Bachelor's degree in Marketing, Communications, Journalism, PR, English, or a related field, preferred. Equivalent professional experience will be considered.
EXPERIENCE QUALIFICATIONS
3-5 years' experience in marketing, advertising, account service, or a related agency role
Planning and executing marketing campaigns and social media content
Ability to adapt tone and voice by client across platforms
Coordinating trade shows, events, or exhibits
Proficiency in Google Suite and ClickUp (or other PM tools)required
DESIRED QUALIFICATIONS
Strong organizational and time management skills
Professionalism, confidentiality, and integrity
Initiative and ability to work independently
Eager to learn all aspects of client account management
Willing to travel on occasion to client events
*NOTE: Hybrid schedule will be available upon completion of an initial training period. In-office presence at least 3 times per week will be required, depending on client demands.