Marketing Strategy Direcor

Will focus on promoting a the brand, products, and events to increase sales and build customer loyalty. This role typically includes managing social media, planning events, creating advertising campaigns, and collaborating with other businesses. Strong communication and creativity are key for success in this position.

About Badger State Brewing Company

Independent and family owned beverage company located in Green Bay, Wisconsin. Searching for the best people to help us bring people together over beer.

Description

Get to Know Us

Badger State Brewing was built in Wisconsin with a simple belief: when you take pride in where you're from, the work feels better. Founded in 2013 by Green Bay residents Andrew Fabry and Sam Yanda, what started as a local brewery has grown into a craft beverage company rooted in community, creativity, and doing things the right way.

We believe great beer (and great workplaces) come from people who care deeply about their craft, their teammates, and the communities they serve. That means showing up curious, pushing for better ideas, and respecting different perspectives- an experience that makes us stronger.

We're not interested in standing still. Whether we're innovating in the brewhouse, launching new beverages like cider and seltzer, or finding smarter, more sustainable ways to operate, we're always building toward what's next-without losing sight of where we came from.

We're here to invest in our people and in our surroundings. If you take pride in your work, value teamwork over ego, and want to help shape a brand that represents Wisconsin with purpose and authenticity, you'll feel at home here.

Get to Know The Role

Key Responsibilities:

Beer Brand Marketing (Distribution & Retail)

• Develop and coordinate brand campaigns, timelines and execution reports
• Create sales tools for distributors and retailers (sell sheets, decks, seasonal one-pagers, etc.)
• Coordinate launches for core beers and seasonals across email, social, and distributor channels
• Write packaging copy that reflects our values and inspires shelf appeal
• Create brand voice framework across digital, print, POS, and retailer communication
• Support and plan off-site events and activations (festivals, tastings, retailer events)
• Oversee production of point-of-sale materials for grocery, on-premise, and independent accounts
• Lead brand campaigns across retail, wholesale, and owned channels.
• Partner with CMO on brand and go-to-market strategy.
• Drive seasonal/product storytelling with Creative, Digital, and Store teams.
• Use insights and performance data to optimize campaigns.
• Own timelines, calendars, and cross-functional coordination.
• Oversee in-store marketing supporting sales team and wholesale programs.

• Social Media Curation & Support:
• Create framework and campaigns for engaging content for social media platforms, interacting with followers, and running targeted advertising campaigns.
• Advertising Campaigns:
• Developing and executing advertising strategies across various channels, including digital, print, and radio.
• Partnerships and Collaborations:
• Work with marketing team and coordinate with other businesses to expand the brewery's reach and increase sales.
• Public Relations:
• Building relationships with media outlets and influencers to generate positive press coverage and brand visibility.
• Brand Management:
• Ensuring consistent brand messaging and visual identity across all marketing materials and platforms.
• Market Analysis:
• Monitoring market trends, analyzing sales data, and identifying opportunities for growth.

• Plan and execute local campaigns to drive foot traffic, promote events, and increase loyalty program signups
• Run loyalty, email, and SMS marketing using guest communication tools and point of sale systems
• Manage local social media for each location using major digital platforms
• Create seasonal beverage menus and items
• Manage SKUs and support new item slotting for all non-beer and outside product sold in our spaces
• Pull and analyzing guest feedback from review and survey platforms to improve operations and campaigns
• Support and help evolve the entertainment calendar with weekly meetings, pre-promotion, and post-event analysis

• Oversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp.
• Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content.
• Plan, organize and implement a range of social media programs.
• Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad management
• Develop and maintain ongoing relationships with craft beverage community.

• B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
• Five years experience in marketing, particularly beverage and hospitality facing
• Understanding of engaging content including photos, video, editing
• Aptitude for exceptional copywriting
• Project management minded with strong organizational skills
• Desire to work in the food and beverage industry, with a strong knowledge of beer preferred
• Event Planning Experience: Experience in understanding and executing successful events is beneficial.
• Passion for beer, craft beverages, and the social nature of communal imbibing.