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Marketing Tag Implementation Analyst

Iconma

Toronto, ON

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JOB DETAILS
SALARY
$35.27–$37.12 Per Hour
SKILLS
ActionScript, Adobe Product Family, Analysis Skills, Banking Services, Best Practices, Communication Skills, Facebook, Google Analytics, HTML (HyperText Markup Language), Health Plan, Identify Issues, JSON, JavaScript, Marketing, Multitasking, Online Marketing, Operations, Operations Management, People Management, Performance Metrics, Presentation/Verbal Skills, Quality Assurance, Requirements Management, Salesforce.com, System Integration (SI), Team Player, Technical Writing, Testing, Time Management, Web Analytics, Writing Skills
LOCATION
Toronto, ON
POSTED
4 days ago
Our Client, a Banking company, is looking for a Marketing Tag Implementation Analyst for their Toronto, ON/Hybrid location.
 
Responsibilities:
  • Translating business requirements into technical specifications for custom digital analytics implementation. This includes utilizing data layers, processing rules, SAINT classification, report suite configurations, custom JavaScript, JSON, and integrating with other systems.
  • Collaborating with digital marketing stakeholders to define KPIs, tagging requirements, and the overall measurement strategy for the digital marketing group.
  • Managing daily operations and implementation of the marketing analytics stack, which may include tools such as Google Analytics, Salesforce, Adobe Target, Medallia DXA, Rakuten, Facebook, and others.
  • Developing and maintaining implementation documents, such as Solution Design Reference (SDR) files, Data Layer specifications, and custom JavaScript.
  • Ensuring the timely delivery and accuracy of documentation and technical coding—including HTML, JavaScript, and ActionScript—through the Tag Management System and Adobe Launch/Google Tag Manager/Ensighten.
  • Working with technology teams to implement analytics solutions, providing guidance on data layer implementation, troubleshooting, data feeds, and system integrations.
  • Staying up to date with product updates (for example, Google Analytics, Meta, Salesforce and Adobe), following best practices, and proactively implementing required changes and communicating them appropriately.
  • Providing consultative services, training, and validation support to quality assurance and testing teams.
 
Requirements:
  • 2+ years of experience with JavaScript
  • 2+ years of experience in web analytics implementation
  • Experience with analytics tagging implementation, including Google Analytics, marketing tagging, and Adobe Analytics
  • Excellent communication skills (written and verbal)
  • Strong time-management skills and ability to work on multiple projects at once
  • Ability to own and work independently on assigned deliverables, but also collaborate with multiple team members and stakeholders when necessary
  • Expertise with tag management tools (DTM, Adobe Launch, Tealium, Ensighten) and their configuration
  • Understanding of Adobe Analytics processing rules, SAINT classifications, report suite configuration, and data feeds
  • Prior Client, Banking or FI experience
 
Why Should You Apply?  
ICONMA is an Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to any status protected by applicable law.

About the Company

I

Iconma

ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.

  • Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
  • Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
  • Founded in 2000
  • 2000+ Employees

The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.

COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Management Consulting Services
EMPLOYEE BENEFITS
401K, Employee Referral Program, Life Insurance
FOUNDED
2000
WEBSITE
https://www.iconma.com/

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