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Marketing Technology Specialist

Extraco Banks, N.A.
  • Waco, Texas
    30+ days ago

    Job Description

    About the Role
    Extraco Banks is seeking a technically skilled, analytical, and innovation‑driven Marketing Technology Specialist to manage and optimize our marketing technology stack. This role supports marketing automation, digital experience management, analytics reporting, and website development to strengthen engagement and support business growth. The ideal candidate is detail‑oriented, self‑motivated, and thrives in a collaborative environment that values accuracy, data‑driven decisions, and continuous improvement.
    What You’ll Do
    Marketing Technology Management
    • Implement, configure, and maintain marketing platforms including HubSpot Marketing Automation, email marketing tools, analytics platforms, and the Drupal 10 CMS.
    • Ensure seamless integration of marketing systems to support consistent, accurate data flows.
    • Troubleshoot system issues, integration failures, and performance inconsistencies across marketing platforms.
    • Execute system updates, enhancements, and routine maintenance to ensure stability and reliability.
    HubSpot Marketing Automation, Data Analysis & Reporting
    • Collect, analyze, and interpret HubSpot Marketing Automation data to deliver actionable insights.
    • Build and maintain dashboards and reports for marketing‑driven, corporate‑driven, and line‑of‑business campaigns.
    • Monitor performance trends across campaigns and recommend optimizations.
    • Configure workflows, segmentation, automation rules, and campaign triggers in HubSpot.
    Campaign Support
    • Assist in planning, executing, and improving marketing campaigns across digital channels.
    • Set up campaigns, workflows, and personalized engagement sequences in HubSpot.
    • Ensure accurate tracking, UTM setup, tagging, and performance measurement.
    Collaboration & Communication
    • Partner with Marketing, Customer Intelligence, and business units to align marketing technologies with organizational goals.
    • Translate stakeholder needs into technical solutions and platform configurations.
    • Communicate system changes, enhancements, and best practices to internal teams.
    • Stay informed on emerging marketing technology trends and recommend new capabilities.
    SEO Strategy
    • Conduct keyword research to support content strategy and optimize digital visibility.
    • Use tools like Google Analytics and HubSpot’s AI‑enabled insights to track KPIs and guide SEO improvements.
    • Recommend optimizations for site structure, content, and search performance.
    Website Management (Drupal 10 CMS)
    • Manage, update, and optimize the corporate website and affiliate sites on Drupal 10.
    • Develop and maintain landing pages, site architecture, and UX/UI components.
    • Ensure content accuracy, brand consistency, and visual appeal in collaboration with the Marketing Content Specialist.
    • Implement new website features, modules, and enhancements to support marketing initiatives.
    • Improve site performance, SEO, and user journeys using analytics and industry best practices.
    Additional Responsibilities
    • Support evolving marketing needs and perform related duties as assigned.
    • Provide training and onboarding support for marketing systems.
    What We’re Looking For
    Required Qualifications
    • High School Diploma required
    • Computer Science/Computer Engineering or equivalent technical education
    • Bachelor’s Degree in Marketing, Information Systems, Business, or related field preferred
    • Google Analytics and HubSpot certifications preferred
    • Experience working with marketing technology systems, CRM integrations, or marketing automation platforms
    • Experience with Drupal (Drupal 10 preferred)
    • Experience in banking or financial services marketing preferred
    Required Skills & Abilities
    • Strong technical aptitude and understanding of marketing technology stacks
    • HubSpot experience strongly preferred
    • Proficiency in analytics tools such as Google Analytics or Power BI
    • Excellent problem‑solving skills and meticulous attention to detail
    • Ability to analyze data and translate insights into recommendations
    • Strong project management and multitasking abilities
    • Effective communicator with the ability to simplify technical concepts
    • Self‑directed learner capable of mastering new technologies quickly
    • Collaborative team member with strong initiative and accountability
    Why Extraco?
    Extraco Banks is committed to innovation, digital transformation, and employee development. You’ll join a forward‑thinking team that values creativity, continuous improvement, and meaningful contributions to organizational success. We equip employees with modern tools, ongoing development opportunities, and a supportive culture that invests in your growth.
    Work Environment & Physical Requirements
    • Primarily office‑based role with periods of sitting or standing
    • Frequent use of standard office equipment (computer, phone, copier)
    • Occasional travel to branches, trainings, and meetings
    • Visual acuity required for reviewing website content, digital workflows, and analytics
    • Occasional lifting of 10–15 pounds
    Additional Employment Requirement
    Must open and maintain a checking or savings account with Extraco Banks as a condition of employment.
    Equal Opportunity Employer
    Extraco Banks is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to creating an inclusive, respectful, and equitable workplace.

    Numbers & Facts

    LocationWaco, Texas
    IndustryBanking
    Company Size100 to 499 employees
    Year Founded1902
    Websitehttps://www.extracobanks.com

    About Company

    We value our employees and work to provide a thoughtful career path and individual development plan. We believe Extraco is “Where the best come to learn and grow.” It’s engrained in our culture. It’s how we do business.

    We are also committed to providing world-class products and services and long-term relationships with our customers. We pride ourselves on being the first to market with innovative products and services that are found online, via mobile or in our store.

    We have over 400 Central Texans just like you and me in our family. If you’d like to be a part of our world-class team, apply with us today.

    Skills

    • Affiliate Marketingunmatched
    • Analysis Skillsunmatched
    • Artificial Intelligence (AI)unmatched
    • Automationunmatched
    • Banking Servicesunmatched
    • Best Practicesunmatched
    • Business Growthunmatched
    • Business Intelligenceunmatched
    • Business Portalunmatched
    • Business Supportunmatched
    • CRM Integrationunmatched
    • Campaignsunmatched
    • Communication Skillsunmatched
    • Computer Engineeringunmatched
    • Computer Scienceunmatched
    • Content Management Systems (CMS)unmatched
    • Content Structureunmatched
    • Continuous Improvementunmatched
    • Copying Machinesunmatched
    • Data Analysisunmatched
    • Detail Orientedunmatched
    • Drupalunmatched
    • Email Marketingunmatched
    • Email Softwareunmatched
    • Emerging Technologyunmatched
    • Financial Servicesunmatched
    • Google Analyticsunmatched
    • High School Diplomaunmatched
    • Identify Issuesunmatched
    • Information Technology & Information Systemsunmatched
    • Keyword Researchunmatched
    • Marketingunmatched
    • Marketing Automation Softwareunmatched
    • Marketing Campaignunmatched
    • Multiplatform/Cross-Platformunmatched
    • Multitaskingunmatched
    • Office Equipmentunmatched
    • Onboardingunmatched
    • Performance Analysisunmatched
    • Performance Managementunmatched
    • Performance Metricsunmatched
    • Power BIunmatched
    • Problem Solving Skillsunmatched
    • Project/Program Managementunmatched
    • Reporting Dashboardsunmatched
    • Research Skillsunmatched
    • Search Engine Optimization (SEO)unmatched
    • Staff Developmentunmatched
    • System Integration (SI)unmatched
    • Systems Administration/Managementunmatched
    • Systems Maintenanceunmatched
    • Team Playerunmatched
    • Technical Leadershipunmatched
    • Training/Teachingunmatched
    • Trend Analysisunmatched
    • User Interface/Experience (UI/UX)unmatched
    • Web Analyticsunmatched
    • Web Designunmatched
    • Website Managementunmatched
    • Willing to Travelunmatched

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