Marketing UX & Agency Specialist

About the role

The Marketing UX & Agency Specialist owns the day-to-day experience of balticborn.com and serves as the primary point of contact for our third-party web development agency. This role sits at the intersection of marketing and user experience: you'll project manage agency work, keep the site's navigation, banners, and layout aligned with sales and promotional calendars, and continuously look for ways to improve the customer journey. You'll also lend support on product listings and descriptions, ensuring every page reflects the Baltic Born brand voice and converts browsers into customers.

What you'll do

• Serve as the primary liaison with our third-party web development agency — scoping requests, prioritizing tickets, tracking timelines, and holding the agency accountable to deadlines and quality standards.
• Project manage web development initiatives end-to-end, from brief to QA to launch, coordinating with internal marketing, creative, and merchandising stakeholders.
• Update site navigation, homepage banners, landing pages, and layout modules on a regular cadence to support sales events, seasonal campaigns, and promotions.
• Own overall site UX — regularly audit the shopping experience (desktop and mobile) to identify friction points and recommend improvements to layout, navigation, and page flow.
• Partner with the marketing team to translate campaign and promotional calendars into timely, accurate on-site merchandising and messaging.
• Assist with writing and editing product listings and descriptions, ensuring accuracy, SEO best practices, and consistency with brand voice.
• Monitor site performance post-launch (conversion, bounce rate, page speed) and flag issues to the agency or internal team as needed.
• Maintain a working knowledge of the ecommerce platform's CMS to make routine updates independently, reserving agency time for larger development work.
• Document processes and maintain a shared record of site changes, agency requests, and promotional updates.

Qualifications

• 2+ years of experience in ecommerce, digital marketing, UX, or a related role — ideally within fashion, retail, or DTC brands.
• Experience managing or coordinating with external agencies, developers, or vendors.
• Working knowledge of ecommerce platforms (Shopify strongly preferred) and basic familiarity with HTML/CSS a plus.
• A strong eye for design, layout, and user experience, with an instinct for what makes a page easy and enjoyable to shop.
• Excellent project management skills — able to juggle multiple requests, set priorities, and keep projects on schedule.
• Strong written communication skills for both agency briefs and customer-facing product copy.
• Comfortable working with performance data (Google Analytics, Shopify analytics, or similar) to inform decisions.
• Highly organized, detail-oriented, and proactive — someone who takes ownership of the site experience without needing constant direction.

Nice to Have

• Experience with A/B testing or conversion rate optimization tools.
• Familiarity with Klaviyo or other email/SMS platforms as they relate to on-site promotions.
• Background in copywriting or content merchandising for ecommerce.