About the Role:
Unicon Systems in Tampa, FL is looking for a driven and detail-oriented Marketo Product Owner to join our growing team. In this role, you'll take the lead on shaping and optimizing our marketing automation strategy, bridging the gap between business goals and technical execution. If you're passionate about marketing technology and love turning ideas into impactful campaigns, this is the opportunity for you!
Responsibilities:
Own and manage the Marketo platform roadmap, prioritizing features and enhancements aligned with business objectives
Collaborate with marketing, sales, and IT stakeholders to define requirements and translate them into actionable user stories
Oversee the design, build, and optimization of Marketo programs including email campaigns, nurture workflows, and lead scoring
Monitor platform performance, analyze campaign data, and deliver insights to drive continuous improvement
Manage the Marketo product backlog, sprint planning, and release cycles in an Agile environment
Ensure data integrity, compliance, and best practices across all Marketo integrations, including CRM (Salesforce)
Serve as the internal subject matter expert and go-to resource for Marketo capabilities and marketing automation strategy
Requirements:
8+ years of hands-on experience with Marketo as an administrator, product owner, or marketing operations specialist
Proven experience in Agile product ownership, including backlog management and sprint planning
Strong understanding of lead lifecycle management, demand generation, and marketing automation best practices
Experience with CRM integrations, particularly Salesforce, and familiarity with marketing tech stacks
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong communication and stakeholder management skills with the ability to align cross-functional teams
About Us:
Unicon Systems is a forward-thinking technology company based in Tampa, FL, dedicated to delivering innovative solutions that help businesses thrive in a competitive landscape. Our customers trust us for our expertise, reliability, and commitment to results. At Unicon Systems, employees enjoy a collaborative culture, opportunities for professional growth, and the chance to work on meaningful projects that make a real impact.
This is a remote position.
Numbers & Facts
Location
San Jose, CA (Remote)
Job Type
Full-time
Skills
Agile Programming Methodologiesunmatched
Analysis Skillsunmatched
Backlog Prioritizationunmatched
Best Practicesunmatched
CRM Integrationunmatched
Campaignsunmatched
Communication Skillsunmatched
Continuous Improvementunmatched
Cross-Functionalunmatched
Data Analysisunmatched
Data Qualityunmatched
Demand Generationunmatched
Dental Insuranceunmatched
Detail Orientedunmatched
Email Campaignunmatched
Establish Prioritiesunmatched
Health Insuranceunmatched
Marketingunmatched
Marketing Automation Softwareunmatched
Marketing Strategyunmatched
Performance Analysisunmatched
Process Improvementunmatched
Product Backlogunmatched
Product Managementunmatched
Requirements Managementunmatched
Salesunmatched
Salesforce.comunmatched
Sprint Planningunmatched
Technical Marketingunmatched
Vision Planunmatched
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