Position Summary:
The Sales Support will work directly under the Director of Sales and Marketing to support sales and marketing efforts for 4 Mathnasium centers. They will work on projects to help drive lead generation and lead conversion for the centers.
Role:
Relationship Builders - Build relationships with potential customers, parents, guardians, and students to sell the Mathnasium program and ensure exceptional customer service/satisfaction.
- Customer focused in order to overcome obstacles to selling the program
- Customer Service Fanatics:
- Successfully sell the Mathnasium program, build relationships with leads, and achieve optimal customer satisfaction
- Alleviate any issues customer experience, and resolve most customer service complaints
- Organized Administrators
- Take accountability of the sales process as it relates to lead generation and lead to assessment conversion
- Provide support on achieving strategic center business goals
- Monitor and update all documentation as it pertains to sales and lead goals
Characteristics:
Mathnasium Sales support associates possess the following:
Effective Communicators
Sales Support must be able to effectively communicate the benefits of Mathnasium for any student situation. They must be able to convey what differentiates Mathnasium from other math educational options. Sales Support should be confident in phone, email and text communication
Passionate:
Sales Support must enjoy working/collaborating with parents to understand their needs and how the program helps students. Sales Support must also strong passion that the Mathnasium Method can work for any student and convey that to potential families
Driven/Motivated:
Sales Support Assistants must be determined to be successful in their role and regularly work to improve their skills.
Assertive/Confident:
Sales Support needs to be able to explain with total confidence why the mathnasium program works. We must appear as math experts from the jumpset of the conversation
Detail Oriented:
Sales support is great at making notes that can help close sales further down the line. They are good at communicating progress on campaigns and sales projects, keeping the Sales Director and other relevant persons informed.
Tasks Performed:
Lead Generation:
Implement a local marketing strategy to attract leads including social media- Update the microsite to ensure center hours are correct, program offerings are accurate, the employment page is maintained, center news is shared, and basic customer questions are answered
- Request parents/customers to review the business online using Yelp, Google, and/or Listen360
- Monitor and respond to online reviews from Yelp, Google, Listen360 and others to ensure the center is properly represented online and reflects the excellence within the center
- Identify and partner with local schools to increase center awareness, join the community, promote sponsorships, attend PTA/PTO nights, and demonstrate how the Mathnasium Method helps students learn and master math
- Identify and partner with local teachers to increase center awareness
- Identify and research additional opportunities to generate more leads
Lead Conversion:
Be available and respond promptly to leads who inquire about Mathnasium’s services- Provide exceptional customer service to leads through professional conduct, answering any questions, and directing the leads to begin enrollment conversations
- Receive leads in person, by email and phone, and from the microsite
- Utilize center management software to maximize lead conversion by creating an organized system of tasks that details communication with leads
- Master and utilize the M-A-T-H model to enhance lead conversion
- Offer the risk-free assessment and other promotions to encourage potential customers to come into the center
- Utilize all available communication methods including texting, email, and phone calls to be available to families interested in our program
- Follow up with leads in person, by email, and by phone to answer any inquires, overcome objections, invite them into the center for a visit, and sell them the Mathnasium program
- Utilize all available software, such as Constant Contact, to effectively manage marketing campaigns
- Set up appropriate expectations with parents and students about anticipated progress and recommended guidelines for student attendance, behavior, and procedures/engagement
Additional Responsibilities:
In addition to conducting all the tasks and maintaining all the competencies of the Sales Support position, there may be additional sales oriented tasks such as marketing, social media management, as directed by the Director of Sales and Marketing.