Description
Coordinator will support day-to-day digital and offline/linear media planning and strategy efforts, working closely with Account Planners and senior team members. This role is a strong fit for someone starting their media career looking to build a foundation in campaign management, multi-media integration, optimization, and evaluation.
The right candidate will support client relationships, assist in developing solutions, and help produce performance reporting that contributes to client goals -- with excitement!!
Key Responsibilities
The Coordinator will assist in planning media campaigns across multiple channels, collaborating with digital/traditional/analytics team members under the guidance of senior planners. They will:
- Assist in creating multi-faceted media plans that meet and exceed client business objectives
- Help steward campaigns, monitoring delivery and flagging opportunities to improve results
- Compile campaign results and assist in translating data into insights, partnering with the analytics team
- Stay current on research, innovation, and change affecting media planning and buying across all media channels, including but not limited to TV (linear and streaming), Radio, OOH, Social, Digital Display/Video, YouTube, programmatic and Search,
- Assist in creating and formatting media-specific documents such as RFP's, media plans, objectives and strategies decks, POV's, and other related materials
- Pull and organize syndicated research to help identify target audience trends (ComScore, Nielsen, Resonate, etc.)
- Support creative analysis efforts and help surface recommendations to improve media performance
- Support billing and reconciliation processes
Skills, Knowledge and Expertise
- Bachelor's Degree.
- 1 years of experience in digital & traditional planning/buying preferred; internships or coursework in media/advertising a plus. Entry level candidates with previous internship experience are encouraged to apply.
- Ability to help analyze raw data and support the development of actionable recommendations.
- Collaborative, team player who works well in a team and across departments.
- Good time management skills with the ability to support multiple projects at once.
- Strong attention to detail and problem solving.
- An active interest in everything digital, with a desire to build understanding of online advertising industry trends.
- Excellent verbal & written communication skills.
- Diligent and attentive to detail.
- Interest in learning to compile syndicated audience research and translate it into personas.
- Highly computer literate with good skills in all basic Office programs including Excel and PowerPoint.
- Exposure to and interest in using AI, particularly Claude, is a plus!
Work Arrangement and Benefits
Mediassociates currently employs individuals who reside in the following states: Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Tennessee, and Texas. Candidates must reside in one of these states at the time of hire and remain in an approved work location throughout their employment.
Employees designated as local to our Sandy Hook (Newtown), Connecticut office work a hybrid schedule and are expected to work in the office two days per week. Our office provides opportunities for in-person collaboration, connection, and team building—and even offers a beautiful waterfall and stream just outside our front door.
Employees designated as remote must be available to work during our core business hours of 8:30 a.m.–5:30 p.m. Eastern Time. Remote employees may be asked to travel to our Connecticut office or other locations for company events, team meetings, client meetings, training, or other business needs. Our remote team members are currently invited to our Connecticut office at least twice each year for our Summer and Holiday events.
Work arrangements are determined by Mediassociates based on the employee's work location, position, and business needs.
Benefits
Mediassociates offers eligible employees a comprehensive benefits package that includes medical, dental, and vision insurance; a 401(k) plan with company match; paid time off and paid holidays; and company paid life and disability insurance.
Equal Employment Opportunity
Mediassociates is an Equal Opportunity Employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, citizenship status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.