• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

Responsibilities

• Maintain and manage a forward-planned media and content calendar tied to product launches, sales initiatives, and company goals.
• Coordinate with internal media, design, product, and leadership teams to ensure launch readiness and timely delivery of content.
• Help organize and oversee the scheduling, publishing, and consistency of content across Instagram, Facebook, TikTok, YouTube, X, Twitch, email, and other platforms
• Ensure content, launches, and campaigns remain organized, on-brand, and executed on schedule.
• Generate engaging content that increases brand awareness and customer engagement.
• Help develop engaging, platform-native content designed for short-form video platforms (instagram, facebook, tiktok, twitter) while helping build toward larger mid-form and long-form YouTube content initiatives.
• Assist in developing repeatable content systems, templates, workflows, and publishing processes.
• Support marketing initiatives tied to government sales, including DOD, Federal, and Local Agencies.

• Coordinate with website and Shopify teams to keep product pages, launch assets, banners, collections, and promotional content fresh and updated.
• Help ensure website content supports conversions, launches, and current promotions.
• Assist in maintaining consistency across website messaging, product content, and digital merchandising.

• Coordinate with partnered agencies and internal teams on newsletters, promotional emails, launch announcements, and automated email flows while stepping in directly when needed.
• Ensure outbound communications maintain high standards for clarity, urgency, professionalism, and brand consistency.
• Support, help plan and execute product launches, sales campaigns, and seasonal promotions.
• Type this code in the question asked when you submit your resume or include in your cover letter: 9981
• Help ensure all launch assets, media, links, and supporting materials are prepared before release.

• Help grow AXL’s overall digital presence and customer engagement.
• Monitor trends, community conversations, and tactical industry developments.
• Interact with customers through Instagram DMs, comments, story replies, and other social media engagement channels.
• Help foster positive relationships with customers, creators, influencers, and industry homies within the tactical and firearms community.
• Coordinate with influencers, creators, ambassadors, and industry partners when needed.
• Assist in managing social engagement, messaging, comments, and overall brand interactions

• Coordinate with external pay-for-performance marketing agencies managing Meta/Facebook/Instagram advertising campaigns.
• Assist with communicating campaign priorities, launch schedules, promotional timelines, and creative deliverables.
• Review campaign performance, provide feedback, and help align advertising with overall company initiatives.

Qualifications

• Highly self-motivated (Self Starter and Self Sustaining)
• Able to operate independently and proactively without constant oversight
• Strong organizational and project management skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Experience with social media management, digital marketing, and content coordination
• Familiarity with Shopify or similar e-commerce platforms
• Experience working with email marketing platforms such as Klaviyo or similar systems preferred
• Understanding of modern social media trends, digital content strategy, and brand growth
• Tactical, firearms, military, and outdoor industry familiarity
• Ability to work independently while also collaborating closely with a team
• Strong attention to detail and follow-through
• Self-motivated with a proactive mindset and strong ownership mentality
• Roll up sleeves and shoot video, photos and help edit as needed

Preferred Skills

• Experience with photography, videography, editing, or content production
• Adobe Creative Suite familiarity
• Experience coordinating launches or marketing campaigns
• Understanding of SEO, analytics, and digital advertising
• Experience working with content calendars, project management systems, or marketing workflows
• Shoot content for video, photography with the ability to edit

Additional Information

• Full-time position
• Pay based on experience, with a salary base plus performance incentives
• In-person position located in Wylie, Texas (75098)
• Some travel, trade shows, range events, and industry events may be required
• Competitive compensation based on experience
• Employee discounts and industry access are available after 90 days
• Eligible for Medical, Dental, and Vision after 60 days of employment
• 401k with company match after 1 year
• PTO after 90 days of employment

Application Requirements

• Resume
• Portfolio and/or examples of previous work
• Instagram, YouTube, TikTok, or other social media accounts managed
• Examples of photo/video/content work if available