Media Director

Media Director

Dallas, TX

About the role

This role provides senior leadership for client media business by translating business goals, audience insights, market dynamics, and performance data into integrated media strategies that drive measurable results and long-term growth. The position serves as a trusted executive-level client partner, leading strategic conversations, shaping investment and measurement approaches, and ensuring media plans, activation, and optimization efforts remain aligned to client objectives and market opportunities. It directs account financial stewardship, contract and scope management, and resource planning while guiding cross-functional collaboration across strategy, creative, analytics, activation, and leadership teams to deliver cohesive business outcomes. The role also develops planning leaders, strengthens team capability, champions operational excellence, and advances innovation through emerging media, technology, and industry thought leadership grounded in the organization's core values.

What you'll do

• Lead account business and media strategy - Serve as the primary strategic media leader for assigned accounts, translating business objectives, market dynamics, audience insights, and performance data into integrated media approaches that drive measurable business outcomes. Ensure media investments support both short-term performance goals and long-term business growth.
• Serve as the senior client partner and trusted advisor - Develop and maintain executive-level client relationships through strategic consultation, proactive communication, and thoughtful problem solving. Lead media discussions, provide business-focused recommendations, and identify opportunities that strengthen client partnerships and deliver incremental value.
• Direct account media performance and investment strategy - Provide strategic oversight for media investments, planning frameworks, budget allocation approaches, optimization priorities, and measurement strategies across assigned business. Ensure media recommendations align with client objectives, market opportunities, and performance expectations.
• Oversee integrated planning, execution, and optimization - Guide the development and execution of annual and campaign-level media strategies, ensuring planning, activation, and measurement efforts remain aligned with approved objectives. Evaluate performance trends, identify opportunities, and direct optimization efforts that improve effectiveness and business outcomes.
• Lead account financial stewardship and contract management - Oversee account-level media budgets, financial performance, resource investments, and contractual obligations. Partner with finance and agency leadership to understand contract structures, manage scope, ensure profitability, and identify opportunities for efficiency, growth, and expanded client value.
• Direct resource planning and team leadership - Provide leadership, guidance, and support for media planning teams responsible for assigned accounts. Align resources with business priorities, monitor workloads, remove barriers to success, and create an environment that supports accountability, collaboration, and high-quality execution.
• Develop planning leaders and strengthen team capability - Coach and develop Associate Media Directors, Media Planning Supervisors, Senior Media Planners, and other team members through mentorship, feedback, knowledge sharing, and leadership development opportunities. Strengthen organizational capability by building future leaders and promoting planning excellence.
• Drive media innovation and strategic thought leadership - Evaluate emerging media platforms, technologies, consumer behaviors, measurement approaches, and industry trends. Develop points of view, strategic frameworks, and innovative approaches that improve client outcomes, strengthen agency capabilities, and support business growth.
• Foster cross-functional business partnership - Collaborate with account leadership, strategy teams, creative partners, analytics teams, activation teams, media partners, and agency leadership to ensure media initiatives support broader client business objectives. Build alignment and drive integrated decision-making across stakeholders.
• Champion operational excellence and agency standards - Promote adherence to agency processes, quality standards, governance requirements, and operational best practices. Continuously improve workflows, encourage accountability, and support initiatives that strengthen efficiency, consistency, and performance across teams.
• Values Leadership - Demonstrate and reinforce Moroch's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity through client partnership, business leadership, strategic decision-making, team development, innovation, and collaboration.

Role-based skills

• Integrated Media Planning
• Channel Strategy Development
• Media Performance Measurement & Reporting
• Media Performance Optimization
• Marketing Performance Analysis
• Media Investment Allocation
• Campaign Launch Management
• Media Vendor Management
• Business Performance Management
• Media Business Leadership
• Planning Talent Development
• Uphold our agency values - Humanity. Diversity. Integrity. Tenacity. Curiosity.

Core skills

• Financial Acumen
• Business Acumen
• Relationship Management
• Strategic Thinking
• Analytical Thinking
• Problem Solving
• Takes Initiative
• Results Oriented
• Accountability & Follow Through
• Effective Planning
• Continuous Learning
• Functional & Technical Knowledge
• Technology Readiness

Leadership skills

• Performance & Results Management
• Building Alignment
• Delegation & Accountability
• Coaching & Talent Development
• Emotional Intelligence
• Team Building & Development

Qualifications

• Relevant Degree - Bachelor's degree in marketing, advertising, communications, business, analytics, or a closely related field, or equivalent professional experience demonstrating the ability to lead media planning and client-facing strategy work.

• Account Complexity - Demonstrated experience leading day-to-day media operations for multi-market, regional, national, or multi-location brands, including coordinating cross-functional teams, presenting recommendations to clients, and guiding junior media staff.

• Business Performance Leadership - Demonstrated experience managing account performance through strategic investment decisions, financial stewardship, resource allocation, profitability management, and business planning activities that contribute to client growth and long-term account success.

• Client Leadership - Demonstrated experience serving as a senior client-facing advisor, developing strategic recommendations, presenting complex media approaches, influencing investment decisions, and guiding business discussions across multiple stakeholders and decision-makers.

• Media Leadership - 10+ years of progressive media planning and buying experience across multiple channels, including responsibility for channel strategy, budget allocation, campaign execution, and performance optimization for client accounts.

• Business & Leadership Development, Preferred - Professional certifications or advanced training related to leadership, coaching, strategic planning, financial management, contract negotiation, client partnership, or business operations are preferred.

• Media & Marketing Certifications, Preferred - Professional certifications or advanced training related to media strategy, digital advertising, marketing analytics, audience research, measurement, advertising technology, or other relevant media disciplines are preferred.

What you'll find at Moroch

We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO, paid holidays, and give back time for volunteering
• Hybrid work
• Mental health and wellbeing resources
• Fitness reimbursement
• Paid parental and child-bonding leave

About Moroch

At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work.

Equal opportunity statement

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.

Travel Requirements

Travel may be required for this position, up to approximately 10% of the time.