$85,000–$100,000 Per Year
Advertising, Analysis Skills, Budget Management, Campaigns, Digital Media, Google Analytics, Lead Generation, Looker, Marketing, Marketing Strategy, Media Campaigns, Online Marketing, Performance Analysis, Performance Management, Return on Investment (ROI), Sales, Trend Analysis
Media Manager
Luther Automotive Group
Luther Automotive Group is looking for an experienced Media Manager to lead the strategy, execution, and optimization of our paid digital advertising campaigns. This role is responsible for driving qualified traffic, generating leads, and maximizing marketing performance across our dealership network.
$85-$100k/year
Responsibilities
- Manage and optimize Google Ads campaigns, including Performance Max (PMax) and VehicleListing Ads (VLAs).
- Utilize Google Analytics 4 (GA4) to monitor performance and identify growth opportunities.
- Analyze campaign results and provide actionable insights to improve ROI.
- Manage budgets and optimize for lead generation and vehicle sales.
- Partner with internal teams and vendor partners to execute successful digital marketing strategies.
- Stay current on Google Ads, GA4, and emerging digital marketing trends.
Qualifications
- 3+ years of experience managing paid digital media campaigns.
- Hands-on experience with Google Ads, Performance Max (PMax), Vehicle Listing Ads (VLAs), and Google Analytics 4 (GA4).
- Strong analytical skills with experience interpreting campaign performance data.
- Experience with Google Merchant Center, Looker Studio, or automotive digital marketing is a plus.
Why Luther?
Join one of the Midwest''s largest automotive groups and help shape the future of our digital marketing efforts. If you''re data-driven, results-focused, and passionate about digital advertising, we''d love to hear from you.
Offers of employment are contingent upon successfully passing a background screening including a criminal background check, a review of motor vehicle records, and verification of social security number.