Media Manager

Acosta Group

Seattle, WA

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JOB DETAILS

SALARY

$61,500–$76,900 Per Year

SKILLS

Analysis Skills, Budgeting, Campaigns, Communication Skills, Competitive Research, Customer Acquisition, Customer Experience, Customer Support/Service, Customer/Client Research, Data Management, Data Mining, Digital Media, Ecosystems, High School Diploma, Leadership, Media Buying and Planning, Media Campaigns, Microsoft Excel, Multiplatform/Cross-Platform, Online Marketing, People Management, Performance Management, Performance Metrics, Problem Solving Skills, Retail, Return on Investment (ROI), Sales, Search Engine Marketing (SEM), Social Media, Software Administration, Team Player, Time Management, Website Conversion

LOCATION

Seattle, WA

POSTED

2 days ago

**DESCRIPTION** **RESPONSIBILITIES** + Manage daily performance across channels including, but not limited to: SEM, programmatic, display remarketing, paid social media, affiliate and retail media platforms to deliver on campaign goals and KPIs aligned to business outcomes (e.g., ROAS, sales, NTB). + Support leadership by proposing and managing performance improvements that drive incremental revenue and retail performance across both open web and retail media ecosystems. + Utilize analytical ability to evaluate end-to-end customer experience across retailer touchpoints and digital shelf environments, identifying optimization opportunities. + Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal. + Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend. + Work with the Measurement team to continually improve the media measurement planning and reporting process including retail media attribution methodologies and platform reporting (e.g., AMC, Scintilla, 84.51° where applicable). + Understand and effectively communicate synergies across content, media activations and performance outcomes to client partners. + Maintain media budgets and provide guidance on reallocation of funds across digital platforms and channels when needed. + Manage media IOs and POs to ensure partners are paid accurately and on time. + Ensure all media tagging is correctly executed with support vendors and measurement team within DCM and GA. + Oversee activations executed by junior team members to drive customer acquisition and greatest return on investment. + Compile client research, competitive data and digital landscape information to share with broader client team on ongoing basis. + Research emerging digital platforms and communications strategies to support client recommendations. + Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to digital and retail media. + Other duties as assigned **QUALIFICATIONS** **Education and Work Experience** + High School Diploma/GED + Bachelor's Degree + Bachelor's degree preferred + 2-3 years of prior experience in performance-led digital marketing with exposure to retail media or commerce media environments strongly preferred + Knowledge, Skills and Abilities + Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired + Understanding of retail media KPIs (ROAS, NTB, share of shelf, conversion rate) and attribution differences across retailer platforms is a plus + Working knowledge of excel for data mining/management, platform budgeting and planning. **Physical Abilities** + Seeing + Listening **ABOUT US** Acosta, and its subsidiaries, is an Equal Opportunity Employer **Job Category:** Administration **Position Type:** Full time **Business Unit:** Corporate **Salary Range:** $61,500.00 - $76,900.00 **Company:** Acosta Employee Holdco LLC **Req ID:** 29585

About the Company

Acosta Group

INDUSTRY

Other/Not Classified

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