Ref W177805StateRegionNew YorkDepartmentMarketingLocationUnited StatesCityNew YorkPay Range The pay range for this job is 62000 - 90000 annually actual pay is dependent on experience and geographic location.Benefits Base pay is only one part of our employee value proposition which includes a robust benefits package above-market time off hybrid working arrangements incentive compensation where applicable and varied learning opportunities.COMPANY DESCRIPTION Ralph Lauren Corporation NYSERL is a global leader in the design marketing and distribution of premium lifestyle products in five categories apparel accessories home fragrances and hospitality. For more than 50 years Ralph Lauren\s reputation and distinctive image have been consistently developed across an expanding number of products brands and international markets. The Company\s brand names which include Ralph Lauren Ralph Lauren Collection Ralph Lauren Purple Label Polo Ralph Lauren Double RL Lauren Ralph Lauren Polo Ralph Lauren Children Chaps among others constitute one of the world\s most widely recognized families of consumer brands.At Ralph Lauren we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging ensuring inclusion and fairness for all. We foster a culture of inclusion through Talent Education & Communication Employee Groups and Celebration. POSITION OVERVIEWThe Associate Media Marketing - Paid Social supports the planning execution and optimization of Paid Social media campaigns across key platforms to drive brand awareness engagement and performance outcomes. This role sits within the North America Media & Digital Marketing team and partners closely with internal stakeholders media agencies and platform vendors to deliver best-in-class paid social execution. The ideal candidate has hands-on experience in Paid Social strong analytical skills and a collaborative mindset with a desire to grow within a dynamic digital marketing environment.ESSENTIAL DUTIES & RESPONSIBILITIESSupport the execution and launch of paid social campaigns across platforms including Meta TikTok Pinterest Snapchat and emerging platforms.Assist with campaign planning and execution including ownership of the creative briefing process manage asset trafficking and implement ongoing optimizations aligned with brand and business objectives.Partner with internal teams such as Creative Brand Marketing PR Organic Social and Performance Marketing to ensure cohesive messaging and execution.Work closely with media agencies and platform partners to implement campaigns track deliverables and trouble-shoot.Monitor campaign performance using platform analytics and third-party tools contribute to pulling actionable insights provide optimization recommendations and support ad hoc analysis.Support budget tracking and execute invoice reconciliation to ensure accurate spend and efficient media execution.Maintain reporting dashboards and weeklyseasonal performance summaries.Stay informed on platform updates consumer trends and competitive activity to support continuous improvement.EXPERIENCE SKILLS & KNOWLEDGE2-4 years of experience in paid social media or digital marketing preferably in retail or e-commerce.Hands-on experience with platforms such as Meta Ads Manager TikTok Ads Google Analytics.Strong analytical skills with the ability to interpret data and translate insights into action.Proficiency in Microsoft Excel and PowerPoint.Strong organizational skills with the ability to manage multiple priorities in a fast paced environment.Excellent communication skills and collaborative team player with attention to detail.Interest in digital innovation social media trends and performance marketing.Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law including any applicable fair chance laws. Please note background checks will be evaluated individually.