The Acquisition Experience Analyst will support the optimization of the end-to-end customer acquisition journey through measurement, audience activation, tracking governance, media operations, and acquisition insights. This role will partner closely with Growth Marketing, Product, Analytics, Creative, MarTech and agency teams to ensure accurate measurement, efficient campaign execution, and identification of opportunities to improve acquisition effectiveness.
Acquisition Operations & Campaign Execution
- Support campaign launch readiness across acquisition channels
- Coordinate with internal teams, agencies, and vendor partners to ensure timely campaign execution
- Execute and support CM360 trafficking, campaign setup, tagging, and QA as business needs require
- Support creative asset management, tracking implementation, and launch workflows
- Help maintain operational documentation, process improvements, and governance standards
- Support troubleshooting and issue resolution across acquisition programs
Tracking & Measurement Support
- Support CM360, Appsflyer, and acquisition tracking initiatives
- Partner with MarTech teams to support acquisition technology and measurement initiatives
- Monitor signal health, conversion tracking and attribution accuracy
- Assist with troubleshooting measurement discrepancies and implementation issues
- Maintain tracking inventories, documentation, and governance processes
- Support acquisition reporting and measurement validation efforts
Audience Activation & Optimization
- Support first-party audience activation across acquisition channels
- Assist with audience onboarding, segmentation, and performance analysis
- Partner with internal teams and vendors to improve audience utilization and effectiveness
- Support testing initiatives and acquisition optimization efforts
Reporting, Insights & Analysis
- Develop and maintain recurring acquisition reporting
- Analyze funnel performance and identify trends, anomalies, and optimization opportunities
- Investigate performance changes and provide actionable recommendations
- Support acquisition measurement, attribution, and audience analysis
- Present findings and recommendations to stakeholders
Cross-Functional Collaboration
- Partner with Marketing, Product, Analytics, Creative, Technology, and agency teams
- Support project management and coordination across multiple initiatives
- Help drive operational alignment and communication across stakeholders
- 5 years of experience in digital marketing, media operations, marketing analytics, ad operations, growth operations, or a related field
- Experience with CM360 trafficking, campaign implementation, tagging, or ad operations preferred
- Familiarity with Appsflyer, Google Analytics, attribution platforms, or similar measurement tools preferred
- Strong analytical and problem-solving skills
- Ability to connect data to actionable insights and recommendations
- Excellent organizational and project management skills
- Strong written and verbal communication skills
- Ability to manage multiple priorities in a fast-paced environment
Additional Requirements:
- Ability to collaborate effectively across distributed teams and time zones
- Flexibility to support both East Coast and West Coast stakeholders and adjust schedules when business needs require
- Comfortable working in a highly cross-functional and evolving environment