Media Planner

Media Planner - United States - 187380 - Koch

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Media Planner

Location(s)

Arlington, Virginia

Company

i360

Career Field

Public Affairs & Communications

Job Number

187380

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Your Job

i360 is seeking a detail-oriented and strategic Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients. In this role, you'll manage full-funnel campaigns across programmatic, video, and social platforms. You'll analyze performance using platform data, internal insights, and reporting and measurement tools to deliver clear and actionable recommendations. The ideal candidate brings strong communication skills, a sharp analytical mindset, and a passion for staying on top of the latest digital media trends and tech stacks.

We offer a competitive salary and benefits package based on qualifications.

Our Team

The Media team at i360 delivers and supports data driven digital advertising campaigns that maximize client success by leveraging advanced targeting, analytics, and measurement. Our campaigns activate i360''s proprietary database of 270M+ voters and consumers across programmatic display and video, CTV/OTT, paid social, and digital audio. We work directly with major ad tech partners and premium publishers to deliver precision targeting and real-time optimization at scale.

What You Will Do

• Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients
• Manage and optimize large-scale paid media campaigns across display, video, OTT/CTV, and search channels using a variety of ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc.
• Oversee full-funnel campaign tracking and conduct A/B testing to optimize performance
• Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools
• Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors
• Communicate clearly and effectively through well-crafted writing, presentations, and attention to detail
• Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions

Who You Are (Basic Qualifications)

• Hands-on experience with ad servers, DSPs, and social buying platforms such as DCM, The Trade Desk, StackAdapt, etc.
• Third-party reporting and measurement tools experience
• Proven experience managing multiple complex digital campaigns with varied KPIs across multiple platforms
• Experience managing client accounts and relationships
• Strong ability to assess, prioritize, and manage workload efficiently
• Adaptable and comfortable handling evolving responsibilities and last-minute changes
• Communicate clearly and effectively through well-crafted writing, presentations, and exceptional attention to detail

What Will Put You Ahead

• Background in developing digital media strategies for political, advocacy, or issue-based campaigns
• Experience building cross-platform dashboards that incorporate data from various ad tech platforms
• Ability to translate measurement findings into clear, strategic media optimizations
• Familiarity with brand lift, search lift, and audience impact studies, and how to apply them to digital campaigns
• Deep understanding of limitations and nuances in measurement across walled gardens (e.g. Meta and Google)
• Experience with ad ops workflows including trafficking, QA, tagging, and troubleshooting delivery issues across DSPs and social platforms

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate''s knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

As a Koch company, i360 works across industry lines to bring unique data, technology and analytics solutions to help our customers win. Our analysts and data scientists build and refine proven, sophisticated models that help customers understand and reach their target audience, visualize data and expand their reach.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aquí, or tu).

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