Media Planner

Starcom Mediavest Group Germany Gmbh

Boston, MA

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JOB DETAILS

SALARY

$60,800–$89,600 Per Year

SKILLS

Analysis Skills, Artificial Intelligence (AI), Best Practices, Campaigns, Communication Skills, Compensation Management, Compensation and Benefits, Customer Relations, Customer Support/Service, Customer/Client Research, Data Analysis, Data Entry, Digital Media, Direct Advertising, Direct Marketing, Global Branding, Health Plan, Industry/Trade Analysis, Leadership, Legal, Market Share, Marketing, Marketing Campaign, Marketing Metrics, Marketing Objectives, Media Buying and Planning, Media Campaigns, Media Research, Online Marketing, Organizational Skills, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Process Development, Project/Program Management, Public/Media/Press/Analyst Relations, Relationship Marketing, Reporting Dashboards, Sales, Sales Management, Social Media Marketing, Strategic Planning, Team Player, Thought Leadership, Time Management, Willing to Travel, Writing Skills

LOCATION

Boston, MA

POSTED

Today

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Job Description

We're looking for a quick-thinking, media-savvy Media Planner to support the team with smart strategic thinking, strong client partnership, and disciplined global media planning.

You'll be a go-to resource on the global side of the account, partnering closely with media leadership, regional teams, data and analytics leads, and clients to deliver thoughtful POVs, clear recommendations, and high-quality work.

Responsibilities

Partnering with media leadership to develop strategic media approaches, best practices, and thought leadership that help clients understand how media & digital marketing can achieve and exceed business objectives.
Building a deep understanding of the client's business, products or service, consumers, competitors, and marketing objectives, including sales, market share, and category dynamics.
Strengthening client relationships by asking smart questions, leading insightful real-time dialogue, and becoming a trusted day-to-day resource for clients and internal partners.
Working closely with regional agency leads and clients to streamline campaign processes and support global media collaboration across annual planning, competitive reporting, performance highlights, and dashboard management.
Creating clear, dependable communications across teams and departments, including actionable briefs, polished presentations, and organized client-ready materials.
Presenting work confidently and persuasively, with the ability to connect media recommendations back to client objectives and broader business priorities.
Analyzing campaign results in partnership with regional teams and data and analytics leads to identify key learnings, optimization opportunities, and concise, actionable recommendations.
Evaluating the evolving media and marketing landscape, using research tools, performance data, and category intelligence to inform smart media recommendations and campaign development.
Helping clients socialize and champion strong work within their organization and, when appropriate, across the broader marketplace.

Qualifications

Four-year college degree with two to four years of experience as a media assistant, media planner, or account manager, with meaningful exposure to media strategy, planning, and campaign execution.
Strong understanding of the digital media landscape, including media planning and buying processes, emerging platforms, industry trends, and how brands can adapt to change.
Comfort in client-facing environments, including leading meetings, managing projects, developing presentations, and communicating recommendations clearly and confidently.
Excellent written, verbal, and presentation skills, with the ability to translate client objectives into clear media strategies, compelling POVs, and polished client-ready materials (deck and document writing/design skills)
Strong analytical and strategic thinking skills, with the ability to translate data, campaign performance, research, and client feedback into actionable insights and recommendations. Should be comfortable cleaning, pivoting, and querying raw data inputs.
Working knowledge of advertising and direct marketing performance metrics, media research tools, and how to apply them to planning, reporting, optimization, and strategic decision-making.
Highly organized and proactive, with strong time management skills and the flexibility to adapt quickly as client needs, priorities, and timelines evolve.
Collaborative team player who can build strong working relationships across clients, agency partners, regional teams, data and analytics leads, and internal departments.
Willingness to travel as needed.
Familiarity with prompt-based interaction and commonly used generative AI tools, such as ChatGPT, Google Gemini, DALL• E, or Midjourney, is a plus for ideation, research, and content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $89,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/2026.

About the Company

Starcom Mediavest Group Germany Gmbh

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