The Media Planner designs integrated media strategies across digital and traditional channels to meet business objectives.
Responsibilities include developing cross-channel plans (search, social, TV, radio, print), defining funnel roles, building audience strategies, allocating budgets, and analyzing campaign performance for optimization.
Must have experience in digital and offline media planning, audience segmentation, budget management, and familiarity with planning tools like Nielsen and DV360.
Strong strategic thinking, data interpretation skills, and stakeholder communication are essential.
The role requires adaptability to multi-market structures and innovation identification.
Comprehensive benefits and an inclusive culture support diversity and growth.
Veterans are encouraged to apply.