Media Planner

About the role

Mile Marker is hiring a full time Digital Media Planner with 1-3 years of experience to plan and manage digital media campaigns. We're looking for an individual who is proficient in analyzing media campaign performance and will provide strategic insights and campaign optimizations. The candidate must demonstrate a strong attention to detail, have excellent organization skills, be proficient in Excel, and understands optimization through A/B testing.  

What you'll do

• Share responsibility for the day-to-day planning, analysis, implementation, and optimization of campaign activities, demonstrating expertise in market and audience dynamics
• Develop, plan, and execute innovative media strategies - primarily digital media plans -  with the ability to negotiate and purchase media from external partners and provide strategic guidance for internal Paid Search and Paid Social teams
• Participate in the strategic planning process for top tier clients, including research, digital media strategy development, tactical planning, and final persuasive presentation, ensuring precision and creativity
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns with strong proficiency in Excel and/or Google Sheets
• Support day-to-day reporting by analyzing performance data, research data and media/marketing trends to generate reports with actionable conclusions
• Support the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving
• Understand how performance and brand media come together, using that understanding to help create full-funnel media goals, objectives, and success metrics while supporting media leadership
• Understand client goals to help organize them into well-supported media recommendations & strategies, ensuring alignment with target audiences
• Coordinate with Digital, Traditional, Biddable Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion
• Act as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmaps
• Maintain strong relationships with digital publishers and media partners, exploring new opportunities and leading testing initiatives
• Manage campaign authorizations, budgets, and reconciliation process

Qualifications

• Bachelor degree in related field or equivalent work experience
• 2-3 years’ experience in a digital media planning/buying position at an agency
• 1+ years with account / client services and/or project management responsibilities
• Digital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)
• Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
• Experience optimizing campaigns for conversion-focused KPIs, including ROAS, ROI, CPA, etc. a plus
• Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Experience analyzing data and market research, including analyzing both raw and refined data sets
• Ability to organize and prioritize work and deliver with a sense of urgency
• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
• Ability to work autonomously yet seek counsel when necessary
• Excellent communication and time management skills
• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors
• Required PC proficiency as well as proficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets/Slides

The pay range for this role is:

$60,000 - $68,000 per year (Hybrid)

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