Media Planning Analyst (Las Vegas)

The Media Analyst will support Caesars Digital's portfolio of brands, including Caesars Sportsbook and two Caesars iCasino properties, developing integrated media strategies that drive acquisition, engagement, and revenue growth. This role will work closely with digital marketing teams while also partnering with Caesars' resort and brick-and-mortar businesses to ensure alignment across the broader Caesars ecosystem. The ideal candidate combines strong strategic thinking, media expertise, analytical rigor, and cross-functional collaboration skills.

• Develop integrated, data-driven media strategies and plans aligned to business objectives, consumer behavior, and Caesars' marketing ecosystem

• Partner with regional and cross-functional stakeholders to build media plans that drive measurable results against core KPIs (e.g., revenue, acquisition, engagement)

• Collaborate with Caesars Digital teams supporting Caesars Sportsbook and iCasino brands, while maintaining alignment with Caesars' resort and property marketing teams where appropriate

• Translate insights from syndicated research, first-party data, and market analytics into actionable recommendations and compelling strategic narratives

• Lead the end-to-end planning and execution of campaigns across channels including broadcast, digital, CTV, streaming audio, OOH, print, radio, experiential, and sponsorships

• Collaborate with internal teams and external agency partners to ensure integrated, cohesive campaigns across multiple markets

• Oversee campaign execution timelines, deliverables, and budgets, ensuring on-time and in-full delivery

• Partner closely with creative teams to define asset requirements, specs, and timelines, ensuring alignment with campaign strategies

• Ensure all media placements and creative comply with vendor guidelines and regulatory requirements across jurisdictions

• Coordinate regular measurement and performance reviews of media programs to ensure ongoing viability, accountability, and optimization

• Partner with Analytics and Insights teams to continuously improve measurement methodologies, reporting frameworks, attribution, and performance evaluation

• Monitor campaign performance and deliver regular reporting, insights, and optimization recommendations

• Build clear and compelling presentations, media plans, and tracking tools for internal stakeholders

• Proactively identify risks, troubleshoot issues, and escalate when necessary to keep campaigns on track

• Champion best practices and ensure adherence to media planning, buying, and governance processes

• Collaborate effectively across geographically distributed teams, demonstrating flexibility to support stakeholders and business partners across both East Coast and West Coast time zones as needed.

• Bachelor's degree in Marketing, Advertising, Business, or related field

• 5-7+ years of media planning experience, preferably in an agency or complex B2C environment

• Sports betting, online gaming, iCasino, entertainment, hospitality, or other highly regulated industries preferred

• Proven experience developing full-funnel, cross-channel media strategies with hands-on execution expertise

• Strong experience managing large, multi-channel budgets with a focus on performance and efficiency

• Proficiency with leading media tools and platforms (e.g., Google Campaign Manager/Display & Video 360, Nielsen, comScore, Kantar, etc.)

• Solid understanding of media measurement frameworks and KPIs (ROI, CPA, CPM, CPP, reach/frequency, attribution models)

• Strong media math and analytical skills, with the ability to translate data into actionable insights

• Experience with direct media buying or stewardship of buying teams/agencies

• Gaming License for New Jersey and Nevada

ADDITIONAL REQUIREMENTS

• Exceptional communication and stakeholder management skills, including the ability to influence senior leaders and present complex concepts clearly
• Highly organized with the ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment
• Advanced proficiency in Microsoft Excel and PowerPoint
• Ability to navigate and operate effectively within a regulated, multi-state business environment
• A proactive mindset with intellectual curiosity, ownership, and a drive for continuous improvement