Media Planning and Campaign Manager

Media Planning and Campaign Manager - 21060 - Bloomberg

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Media Planning and Campaign Manager

Location

New York

Business Area

News and Media

Ref #

10052854

Description & Requirements

Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

The Planning and Campaign Management team plays a pivotal role in connecting client objectives with Bloomberg Media's cross-platform advertising capabilities. As strategic collaborators, we bring together creativity, data and product expertise to develop media solutions that deliver meaningful results for our clients. We are involved in the full campaign lifecycle, from plan creation through to execution and reporting, ensuring campaigns are delivered effectively and perform against defined KPIs. Success in this role requires adaptability, curiosity and a proactive mindset. We are looking for someone who thrives in a fast-paced, ever-evolving environment and is confident working across a broad suite of media channels, including TV & OTT video, digital display, social, audio, print and live events.

We'll trust you to:

• Develop a strong understanding of Bloomberg Media's audience, platforms, advertising products, and targeting capabilities, and stay up to date with new offerings and product developments.
• Collaborate with cross-functional teams to create strategic and creative single or multi-platform media plans that are aligned with client objectives.
• Use proprietary and industry data and research tools to inform planning decisions.
• Process insertion orders (IOs) accurately and coordinate campaign set-up, ensuring a smooth handover to post-sale teams.
• Partner closely with Sales, Ad Operations and Client Services during the post-sale phase to ensure media plans are executed as intended, deliver against KPIs, and contribute to overall client success and retention.
• Monitor and analyze campaign results to uncover actionable and unexpected insights that inform ongoing optimizations and help Sales partners deliver timely, meaningful updates to clients.
• Produce compelling mid and end-of-campaign reports that showcase results, highlight key learnings and support client renewals.
• Support the monthly billing process by partnering with Sales, Ad Operations and Finance to resolve billing-related queries, including third-party IO reconciliation.
• Provide excellent customer service to both internal and external stakeholders.
• Use strong communication and time management skills to juggle multiple priorities effectively.
• Adapt and thrive in an evolving, fast-moving environment.

You'll need to have:

• A minimum of 3 years of digital media planning experience at a publisher or agency; cross-platform planning experience is preferred.
• A strong understanding of media planning principles, campaign performance metrics, and media buying processes.
• Familiarity with social media platforms, their ad formats and the key levers that influence performance.
• Strong analytical skills, with the ability to interpret data and present meaningful insights in clear, visually compelling formats using PowerPoint or Google Slides.
• Proficiency in Microsoft Excel and Google Sheets, including knowledge of pivot tables, lookup functions (e.g. XLOOKUP) and charts.
• Familiarity with campaign management tools such as Google Ad Manager, Operative, DoubleVerify and Salesforce.
• Technical aptitude to quickly learn and embrace new tools, systems and processes.
• A self-motivated, enthusiastic and detail-oriented mindset.
• Experience working in a fast-paced environment with frequent changes in priorities.
• Strong multi-tasking, time management and organizational skills.
• Strong problem-solving skills and a solutions-oriented approach.
• Excellent written and verbal communication skills.
• The ability to build and maintain strong professional relationships with internal and external stakeholders.

Salary Range = 80,000 - 100,000 USD Annual + Benefits + Bonus

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.

We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.

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Accommodations

Bloomberg provides reasonable adjustment/accommodation to individuals with disabilities. Please tell us if you require a reasonable adjustment/accommodation to apply for a job. Examples of reasonable adjustment/accommodation include but are not limited to making a change to the application process or work procedures, providing documents in an alternate format or using specialized equipment. To request an adjustment/accommodation to apply for a job, please email AMER_recruit@bloomberg.net (Americas), EMEA_recruit@bloomberg.net (Europe, the Middle East and Africa), or APAC_recruit@bloomberg.net (Asia-Pacific), based on the region you are submitting an application for. We may share your information with a third party provider of accommodations services who may use this information to reach out to you for the purposes of accommodating your application.

Equal Opportunity

Bloomberg is an equal opportunity employer and prohibits discrimination in employment. It is Bloomberg's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, self-identified or perceived sex, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy, childbirth or related medical conditions, or parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (each, a "Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics.

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