Americans with Disabilities Act (ADA), Broadcast Journalism, Community Relations, Creative Services, FMLA (Family and Medical Leave Act of 1993), Government, Healthcare, Information Technology & Information Systems, Internet Research, Journalism, Maintain Compliance, Market Research, Marketing, New Media, News Reporting, On Call, Presentation/Verbal Skills, Press Releases, Print Journalism, Public Affairs, Public/Media/Press/Analyst Relations, Request for Information (RFI), Social Media, Strategic Planning, Team Player, Technical Research, Time Management
The Media Relations/Public Affairs Manager is responsible for the developing, managing and implementing targeted, proactive media relations and strategies; developing, managing and implementing issues-related and public affairs communication strategies/plans covering local, statewide and national issues; and managing crisis communications as needed.
A cover letter and examples of work must be submitted to recruiter.
Must have experience developing news releases and other PR/media relations materials.
Responsibilities:
- Identifies and develops positive news stories about Orlando Health facilities, personnel, medical expertise, technology, research, patients, or other aspects of the organization that warrant positive publicity
- Identifies and responds timely to print and broadcast journalists’ requests for information (as appropriate) about Orlando Health, patients and related issues
- Serves as Orlando Health spokesperson when appropriate
- Responsible for ensuring that Orlando Health is positively presented to the community through traditional and new media
- The manager works with strategic communications, external affairs, administration, and other team members to develop and/or support activities and events that will enhance and/or maintain the reputation of Orlando Health
- Requires flexibility to provide media relations on-call support after normal business hours, on weekends and holidays as needed
- The Media Relations manager is expected to adhere to Orlando Health policies, procedures, value statements and commitment to excellence standards
- Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards
- Maintains compliance with all Orlando Health policies and procedures
Other Related Functions
- Effectively identifies and uses information technology like market research and the internet for strategic planning and implementation of media relations initiatives
- Works as a team member with other professionals within marketing, government affairs, community relations, creative services, administration, and other internal and external customers with special projects as needed and requested
- Represents Orlando Health at various community events, meetings and functions
Qualifications:
Education/Training
Bachelor’s degree in public relations, journalism, communications or related field.
Experience
Five (5) years media relations experience, preferably in a healthcare setting. News experience preferred. Familiar with online social media sites.