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Media Relations, Senior Manager

Emory Healthcare/Emory University

Atlanta, GA

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JOB DETAILS
SALARY
SKILLS
Blood-Borne Pathogens, Business Growth, Business Strategy, Clinical Research, Communication Skills, Content Development, Crisis Management, English Language, Entertainment and Media, Genetics, Healthcare, Hospital, Infectious Diseases, Interviewing Skills, Journalism, LaTeX Typesetting, Leadership, Legal, Lift/Move 25 Pounds, Lift/Move 50 Pounds, Market Trend Analysis, Marketing, Marketing Communications, Material Moving, Media Buying and Planning, Media Campaigns, Media Production, Medical Waste, Multimedia, National News, News Reporting, Outpatient Care, Patient Care, Photography, Physical Demands, Political Science, Public/Media/Press/Analyst Relations, Standards of Care, Storytelling, Strategic Planning, Training/Teaching, Typing, Willing to Travel
LOCATION
Atlanta, GA
POSTED
Today


Overview



Be inspired. Be rewarded. Belong. At Emory Healthcare.

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide: + Comprehensive health benefits that start day 1 + Student Loan Repayment Assistance & Reimbursement Programs + Family-focused benefits + Wellness incentives + Ongoing mentorship, _development,_ and leadership programs + And more

Description



Job Summary:






The Senior Manager of Media Relations works collaboratively with the Emory Healthcare Media Relations, Marketing and Internal Communications teams to support strategic media relations activities and planning for its hospitals, outpatient clinics and service lines. The role focuses on generating positive and innovative news, clinical advances and research findings taking place at Emory Healthcare, along with developing inspiring stories from the patient perspective. The ideal candidate has strong experience working in the media/journalismandin media relations/public relations/communications or another similar role. Previous hospital or health care communications experience a plus.

Primary duties and responsibilities:








Leadership and Management:

1. Plan, coordinate, pitch and manage comprehensive local, regional and national media coverage and media relations activities for the hospitals, clinics and service lines. 1. Develop and drive proactive media campaigns that align with Emory Healthcare’s strategic goals and values. 2. Maintain in-depth knowledge of the health care system and its service lines, and integrate insights into strategic planning around institutional priorities, which include excellence in patient care, research breakthroughs and innovation.

Tactical Responsibilities:

1. Cultivate strong working relationships with local, regional and national news media to promote positive storytelling and messaging to targeted audiences. 2. Provide media training to physicians, staff and leaders to instill confidence in on-camera presence for interviews and other speaking engagements. 3. Write, edit and distribute press releases, pitches, media advisories and other content for media. 4. Collaborate with in-house multimedia video and photography team to advance storytelling and support high-priority events and strategic initiatives.

Operational Excellence:

1. Coordinate and supervise on-site media and production company shoots—including interviews, b-roll and photography—to ensure minimal disruption to clinical activities. 2. Frequently monitor local, regional and national news media content, news cycles and health care trends. 3. Maintain familiarity with various media outlets locally, regionally and nationally to keep abreast of trends and market data.

Collaboration and Communication:

1. Collaborate with marketing, internal communications and other departments to ensure that media relations plans support the key objectives in growing business, and that content is consistent with the overall Emory Healthcare brand, while meeting the strategic objectives of the organization. 2. Maintain open and effective communication with all stakeholders, both internally and externally. 3. Counsel senior leaders/management teams regarding impacts of working with the media, and benefits of storytelling.

MINIMUM QUALIFICIATIONS:



Education:

Bachelor's degree in a marketing/communications discipline, such as journalism, mass communications, English, public relations, marketing, political science or a related field.

Experience:

Minimum six (6) years of experience working in journalism, communications, marketing, media relations, public relations or crisis management. Demonstrated success in managing and coordinating news media coverage and the implementation of public/media relations campaigns. Experience should include media interview skills, story development, pitching, news writing and overall content creation. Candidate must have a strong understanding of how news media organizations operate.

Preferred Experience:

The ideal candidate has strongexperience working in the media/journalismandin media relations/public relations/communications or another similar role.

PHYSICAL REQUIREMENTS:

20-50 lbs.; 0-33% of the work day (occasionally); 11-25 lbs., 34-66% of the workday (frequently); 01-10 lbs., 67-100% of the workday (constantly); Lifting 50 lbs. max; Carrying of objects up to 25 lbs.; Occasional to frequent standing & walking, Occasional sitting, Close eye work (computers, typing, reading, writing), Physical demands may vary depending on assigned work area and work tasks.

ENVIRONMENTAL FACTORS:

Factors affecting environment conditions may vary depending on the assigned work area and tasks. Environmental exposures include but are not limited to: Blood-borne pathogen exposure, Bio-hazardous waste, Chemicals/gases/fumes/vapors, Communicable diseases, Electrical shock, Floor Surfaces, Hot/Cold Temperatures, Indoor/Outdoor conditions, Latex, Lighting, Patient care/handling injuries, Radiation, Shift work, Travel may be required. Use of personal protective equipment, including respirators, environmental conditions may vary depending on assigned work area and work tasks.

Additional Details

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare’s Human Resources at careers@emoryhealthcare.org . Please note that one week's advance notice is preferred.

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Division

_Emory Healthcare Inc._

Campus Location

_Atlanta, GA, 30345_

Campus Location

_US-GA-Atlanta_

Department

_EHI Marketing_

Job Type

_Regular Full-Time_

Job Number

_163890_

Job Category

_Business Operations_

Schedule

_8a-4:30p_

Standard Hours

_40 Hours_

Hourly Minimum

_USD $50.18/Hr._

Hourly Midpoint

_USD $61.14/Hr._ Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.

About the Company

E

Emory Healthcare/Emory University

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