Media Solutions Senior Analyst

Napkyn is a fully accredited Google Marketing Platform (GMP) sales partner. We help brands build stronger digital connections with consumers through nimble and strategic engagement models, providing advertising and data strategy, training, technology design and hands-on campaign management. As a Kepler Group company, Napkyn draws from Kepler's strategic, technology-and data-driven marketing expertise to provide world-class Google marketing support.

Data and technology have revolutionized the way businesses go to market, harvest insights, and drive ongoing innovation. Napkyn's team of data scientists, marketing experts and systems engineers are at the forefront of that revolution, and we are seeking new colleagues that possess a desire to bring thoughtful, strategic, technology-driven solutions to the world's leading marketers.

The Napkyn offering is based on 14+ years' experience as a thought leader in digital analytics and data-driven marketing. And it is anchored by the Google Marketing and Cloud Platforms, based on our belief that Google has built the most effective, interconnected, data-rich toolkit for brands and their agencies. Our engagements include everything from installing and integrating Google Analytics into clients' business structures - and implementing pervasive data-activation practices across every client function, to assisting brands and agencies take full advantage of the Google Marketing Platform's powerful media capabilities.

Put simply, our desire is to fundamentally change the way our clients harness data to do business. We'd love to hear whether you'd like to help us do it.

The Role:

As a Media Solutions Senior Analyst, you will refine your programmatic craft across the Google Marketing Platform (e.g. DV360, SA360, CM360), unlocking value across channels (Advanced TV/CTV, Audio, Video/YouTube, Display/Native, SEM) and the ad tech ecosystem of SSPs, CDPs, DMPs, ad verification partners, and more.

Aside from an advancement in technical skills, this role will offer a unique entrepreneurial opportunity to support a business from the ground up, developing processes, growing the team, etc. You'll be very independent and given the opportunity to take on challenges that you feel are mission critical for the business to scale effectively.

Why You Will Love This Role:

You are excited about helping brands leverage data as a superpower.

You will work alongside a diverse team of strategists, engineers, data scientists, and marketing execution experts who help our customers activate and apply their data superpowers at speed and scale to:

• Understand, communicate and connect deeply with their customers' needs and desires
• See around corners to identify threats & opportunities
• Adapt and innovate at the speed of light
• Leap over their competition from a single data-driven insight

What You Will Do:

• As a Media Solutions Senior Analyst you'll support the overall team on a day to day basis
• You will serve as primary client point of contact for clients and as support point for other clients when needed
• Leading 1-2 clients and supporting your team members across 4-8 clients
• Responsible for understanding clients' business issues and goals and successful delivery of marketing/media services.
• Becoming the trusted "go to person" for clients
• Supporting Google marketing Platform (CM/DV/SA) trainings for clients
• Helping senior team leads to identify client upsell opportunities across Media and Data Solutions, working closely with Data Solutions counterparts when necessary
• You will support project management, and innovation within the team. Identifying process and pain points to automate and improve. As well as new productization/revenue opportunities
• A combination of process documentation, process creation and innovation, Napkyn Magic product innovation
• Responsible for supporting Media Team with billing and technical troubleshooting
• Refine your programmatic/biddable media expertise while broadening your optimization expertise with Google's omni-channel media trading platforms and analytics tools, actively planning and launching campaigns across GMP.
• Work with Napkyn peers to provide best-in-class Google support
• Codify and share best practices across the team
• Be a strategic partner to your clients and to Google counterparts (e.g., product development)

Desired Skills and Experience:

• 1-3+ years of full-time digital optimization experience required (e.g. Programmatic/DSP media buying)
• Bachelor's degree or similar alternative, recognized and relevant certification(s)
• Consider yourself knowledgeable of DV360, ideally have experience with buying PMPs, CTV, Youtube, and other advanced programmatic knowledge
• Strong knowledge of CM360
• Strong analytical skills, and comfort with MS Excel/Google Sheets, data analysis and internet technologies
• Maintain an in-depth knowledge of digital marketing technologies and other Google Marketing Platform technologies (Google Analytics, Google Ads/Search Ads360)
• Previous experience with executive relationship development
• Understanding of high-level business strategy
• Ability to articulate technical capabilities in terms of business value

You are not expected to have a deep expertise across all platforms and channels on day 1, but you're expected to have an eagerness and willingness to learn (and teach)!

Desired Characteristics:

• Strong communication and presentation skills
• Proven creative problem-solving approach and strong analytical skills
• A valued team member, who upholds Napkyn's values and professional integrity at all times
• Articulate and confident presenter
• Ability to effectively prioritize tasks
• Excellent business writing and communication skills
• Analytically minded
• Self-motivated with lots of energy
• Outgoing, positive thinker
• Flexible, versatile and proactive
• Open, honest and direct, is comfortable giving and receiving constructive feedback

Total Compensation:

• Base Salary: $73,500 - $85,000

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Napkyn (Kepler Group) is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

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