Membership Director

The Membership Director reporting directly to the Director of Operations, is responsible

for the growth, engagement, and overall experience of the club’s membership base. This role

combines strategic leadership, relationship building, and hands-on member management to

attract, retain, and cultivate a high-quality membership community.

Acting as the primary liaison between the club and its members, this position ensures an

exceptional, personalized experience while driving membership acquisition, retention, and

revenue growth.

Key Responsibilities

Membership Growth & Acquisition

- Own and manage the full membership lifecycle: prospecting, onboarding, engagement, and

retention

- Actively network, build relationships, and generate leads through outreach, events, and

partnerships

- Review and manage membership applications, ensuring alignment with the club’s standards

and culture

- Meet or exceed membership and revenue targets through strategic planning and outreach

efforts

Member Experience & Engagement

- Deliver a high-touch, personalized member experience with exceptional service standards

- Serve as the main point of contact for members, addressing needs, concerns, and feedback

- Develop initiatives, events, and programs that increase engagement and satisfaction

- Proactively identify and retain at-risk members to minimize churn and strengthen loyalty

Community Relationship Building

- Build and maintain relationships with high-value individuals, businesses, and community

partners

- Act as a brand ambassador, representing the club in the local market

- Foster a strong, vibrant, and aligned membership community

Leadership Team Management

- Lead, coach, and develop membership/reception team members and collaborate across

departments

- Provide clear goals, accountability, and ongoing feedback to ensure team success

- Work closely with operations, events, and leadership teams to deliver a seamless member

experience

Strategy, Operations & Performance

- Develop and execute membership strategies and action plans to drive growth

- Track and analyze key metrics such as acquisition, retention, engagement, and revenue

- Use data and member feedback to continuously improve programs and services

- Ensure smooth daily operations and uphold company standards and core values

Core Skills Qualifications

- 1–3+ years of leadership or membership/club management experience

- Strong networking, sales, and relationship-building abilities

- Excellent communication, organization, and problem-solving skills

- Proven ability to lead teams and manage multiple priorities in a fast-paced environment

- Comfortable working with CRM systems and managing member data

- Professional presence with confidence engaging high-level clientele

- Ability to work days, nights, weekends, extended service hours and holidays as business

demands require.

Success in This Role Looks Like

- Consistent membership growth and retention

- Strong and consistent collaboration efforts with all other departments

- A highly engaged and satisfied member community

- Strong partnerships and community presence

- Achievement of revenue and membership targets

- A well-led, high-performing membership/reception team