Merchandiser, Digital

Merchandiser, Digital

Overall Job Summary

This position will create, maintain and analyze various brand, category and product pages on the Tractor Supply website, ensuring merchandising goals and strategies are achieved. This position is accountable for the planning, strategy and set-up of merchandise on the site and working with the buying, planning, marketing, content, and user experience teams to create and execute the merchandising plan. The Merchandiser will also provide sales/KPI reporting on a scheduled and ad-hoc basis and conduct competitive analyses to identify trends in retailing and E-commerce.

Essential Duties and Responsibilities (Min 5%)

• Review and execute E-commerce merchandising goals and strategies to achieve sales and gross margin goals.
• Maintain an acute awareness of the business context; including customer intent, competitive pressures, and internal variables (i.e. Merchandise objectives, pricing, site performance, customer experience, etc.).
• Leverage web analytics to understand performance of and customer interaction with site content, such as navigation, categories, product pages, featured placements (including promotions/sales, recommendations) and general online shopping experiences to identify business opportunities and risks.
• Collaborate with and inform the Merchandising and Digital Marketing Teams to ensure assortments, promotional activity and customer communications lead to desired business results.
• Manage product catalog data including images, copy, attributes and category taxonomy.
• Manage site content calendars in conjunction with e-commerce merchants and Digital Marketing.
• Manage regular reporting of site performance and communicate to partners in Merchandising, Marketing and Site Operations teams.
• Drive improvement in the performance of the site and help drive projects and initiatives to further enhance the shopping experience.
• Collaborate with Merchants and Marketing to support strategies for all online marketing channels to ensure the best possible customer experience.
• Responsible for working with the creative team to represent product, brand and intention.
• Ensure that all merchandising, marketing and promotional deadlines are met.

Required Qualifications

Experience: 3+ years' experience in e-commerce merchandising or web analytics.

Education: Bachelor's degree. Any suitable combination of education and experience will be considered.

Professional Certifications: None.

Preferred knowledge, skills or abilities

Experience with web technology platforms/working with a content management system to update pages.

Ability to produce on-time quality deliverables in a deadline-driven environment while balancing multiple priorities.

Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision.

Possesses critical thinking skills, supported by an understanding of web analytics and its applications.

Skilled in researching, reviewing and communicating results in non-technical terms to a variety of audiences.

Strong understanding and passion for websites, UI and Visual Site Merchandising.

Proficiency in MS Office suite.

Experience with ecommerce platforms and analytical tools including IBM WebSphere Commerce and IBM Digital Analytics.

HTML knowledge a plus.

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Kneeling/Stooping/Bending
• Reaching overhead
• Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced role. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

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