Merchandising Director

The Merchandising Director is responsible for supporting the overall digital merchandising strategy to deliver an engaging, customer-focused, and results-driven online shopping experience. This role partners cross-functionally with merchandising, marketing, operations, customer experience, product setup, and vendor teams to ensure products are effectively presented, accurately maintained, and optimized across digital platforms.

The Merchandising Director plays a key role in improving product visibility, enhancing the customer journey, supporting promotional initiatives, and driving revenue growth through data-driven merchandising decisions and inventory coordination.

Essential Duties and Responsibilities: 

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following; other duties may be assigned:

Core Management Duties and Responsibilities:

• Supervise and lead employees, ensuring the team meets operational expectations.
• Interview, hire, train and support ongoing skill development.
• Ensure compliance with Company policies and legal requirements.
• Plan, organize and monitor team performance, documenting progress or identified development needs, supporting the employees’ professional growth.
• Maintain accurate records and ensure operational documentation is complete.
• Communicate effectively with employees, leadership, and cross-functional partners.
• Foster a positive, inclusive, and safe work environment.
• Lead continuous improvement in processes and team operations, identifying opportunities for improved workflow, productivity, and team effectiveness.

Vendor and Product Onboarding

• Develop automated vendor and product standard operating procedure.
• Coordinate digital asset collection including imagery, videos, certifications, size charts, logos, and marketing content.
• Ensure vendor compliance with Lehigh merchandising and product attribute standards.

Digital Merchandising & Product Management

• Manage product categorization, assortment organization, and product tagging to improve online search functionality and customer navigation.
• Maintain and optimize product listings, including titles, descriptions, specifications, attributes, imagery, and related digital content to ensure accuracy, consistency, and conversion effectiveness.
• Develop and maintain merchandising strategies across digital platforms that align with promotional campaigns, customer behavior, and business objectives.
• Monitor product presentation and identify enhancements that improve assortment visibility and sales performance.
• Coordinate product launches, assortment updates, pricing changes, and discontinued product removals in a timely manner.
• Ensure website merchandising standards and brand presentation guidelines are consistently maintained.

Inventory & Assortment Coordination

• Monitor assortment performance, inventory availability, and product health to support sales goals, customer demand and minimize out-of-stock issues.
• Partner with operations, supply chain, and vendor teams to support accurate product setup, timely launches and inventory flow.
• Assist with product forecasting, assortment planning, and identification of sales and product trends based on customer demand, analytics, and market insights.
• Support inventory optimization initiatives to improve product availability and customer satisfaction.
• Support new product launches, promotional campaigns, and assortment expansion initiatives.
• Manage assortment expansions, product transitions, and markdown activities.

Analytics & Reporting

• Utilize reporting tools and analytics platforms to evaluate merchandising effectiveness, customer behavior, and sales performance.
• Track and analyze key performance indicators (KPIs), including conversion rates, product engagement, average order value, category performance, and revenue trends.
• Provide actionable recommendations to improve sales performance, product discovery, and customer experience.
• Prepare recurring reports and summaries for leadership and cross-functional teams.
• Identify opportunities for process improvements and operational efficiencies through data analysis.

Cross-Functional Collaboration

• Collaborate with marketing teams on promotional campaigns, featured collections, and customer engagement initiatives.
• Work closely with the Technical Product Manager and customer experience teams to identify and resolve product-related concerns impacting the customer journey.
• Coordinate with vendors and internal stakeholders to ensure product information and assets are accurate and complete.
• Maintain effective communication across departments to support merchandising timelines and operational objectives.

Administrative

• Utilize Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) to prepare documents, manage schedules, create reports, organize data, and support daily departmental operations.
• Maintain effective email communication by responding promptly to internal and external inquiries, drafting professional correspondence, and organizing messages using Outlook tools such as calendars, tasks, and folders.
• Attend meetings (in-person or via Microsoft Teams), prepare and share documentation as needed, and follow up on assigned action items using task‑management tools such as Teams Tasks or Planner.
• Create, update, and maintain records, spreadsheets, databases, reports, and other office documentation to support departmental processes and ensure accurate information tracking.
• Communicate professionally with coworkers, leaders, customers, and visitors, both verbally and in writing, ensuring clarity, accuracy, and a high level of customer service.
• Support teamwork by participating in shared projects, aiding colleagues, and contributing to a respectful, collaborative workplace culture.

Required Key Skills and Qualifications: 

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Required Experience

• Bachelor’s degree in marketing, merchandising, business, eCommerce, retail management or related field preferred.
• Two+ years of experience in eCommerce merchandising, digital merchandising, retail merchandising, or B2B environments.
• Experience working within online retail B2B platforms and managing product assortments.
• Strong understanding of customer buying behavior and merchandising best practices.
• Excellent cross-functional collaboration, project management, and attention to detail.

Technical Skills

• Outstanding leadership and interpersonal skills.
• Demonstrated conflict resolution abilities.
• Strong written and verbal communication skills.
• Ability to interpret and apply company policies.

Core Competencies

• Strong analytical and problem-solving skills
• Data-driven decision making
• Customer-focused mindset
• Excellent organizational and project management skills
• Attention to detail and digital accuracy
• Cross-functional collaboration and communication
• Ability to manage multiple priorities in a fast-paced environment
• Strategic thinking with a strong sense of ownership and accountability
• Strong written and verbal communication skills.
• Strong ability to prioritize, manage multiple tasks, and meet deadlines.
• Ability to build and maintain strong working relationships at all levels of the organization.
• Process and detail oriented with ability to multi-task.

Working Conditions and Physical Requirements:

Hybrid work environment: This position operates in an in-office and remote environment. Work is performed primarily using a computer, phone, and with in-person and virtual collaboration tools. When working remotely, the employee must have a dedicated, distraction‑free workspace with reliable internet access that supports online meetings, data security, and consistent productivity. Work is generally sedentary, involving extended periods in a stationary position with periodic movement as needed.

The employee is expected to maintain availability during agreed‑upon business hours and attend required meetings via in-person, video or teleconference. Remote schedules must not interfere with normal interactions between the employee, their supervisor, coworkers, or customers, and must support the team’s ability to meet business needs.

Confidential information must be always handled securely, including proper storage, password protection, and adherence to company security protocols. Employees must ensure their remote environment supports safe, compliant work practices and upholds company standards for professionalism, communication, and responsiveness. Performance expectations for remote employees are consistent with onsite roles, including meeting deadlines, attending meetings, and maintaining regular communication with leadership.

The employee is expected to maintain a neat, clean, and professional workspace and follow company guidelines for workplace appearance and conduct. The role may require occasional adjustments to support business needs, such as attending in‑office meetings, collaborating with colleagues on-site, or participating in video calls where professional on‑camera appearance is expected.