Job Summary Manages marketing center of excellence and executes the strategy for marketing and advertising plan to achieve results in customer products and services acquisitions and customer programs adoptions across preferred customer channels including digital, print, email, social, and web through videography, graphic design, content and message design.Essential FunctionsManages a team responsible for omnichannel customer marketing, education and awareness efforts; drives adoption and achieves corporate acquisition goals in products, services, programs and offerings. Delivering results across multiple companies while partnering with Legal and Regulatory experts to ensure complianceProvides opportunities for all employees to reach their maximum potential; Contributes through coaching, timely feedback and clarity of purpose and direction; Builds a team of talented specialists that can navigate a fast‑paced environment with the potential for frequent course changesManages and delivers on time and within budget the conception, development and implementation of marketing plans to drive customer acquisition and maximize spend for products, services, programs and offerings; Collaborates closely with business partners to ensure the most effective and robust plans are in placeLeads the research and development of marketing strategies for any new products, services, programs and offeringsManages the internal development and implementation of all collateral materials for omnichannel approach, including, but not limited to, graphic design, website campaign pages and banners, customer emails and electronic newsletters, bill inserts, printed newsletters, brochures and factsheets, advertisements, social media (organic and paid), and related photography and videographyManages the multi‑media and marketing campaign vendor strategy, including identification, oversight, selection and optimization of use for efficiency and alignmentCollaborates with key business partners on specific needs to determine and develop their branding and marketing objectives and other graphic design needs; Develops and executes robust plans to meet the business partners needs while working towards the corporation's current business goals and objectivesLeverages metrics from internally developed campaigns and third‑party vendors to measure effectiveness, success and return on investment; Analyzes results in comparison to budget to find which campaigns are most effective; Translates results into actionable insights; Capitalizes on data and results to drive strategy and make campaign decisions; Takes advantage of real‑time metrics to optimize customer engagement and actionProactively identifies and explores present and future trends and influences within the energy industry and beyond, keeping current with latest technologies, research and advertising medium options and channelsCultivates business relationships with other utilities and industries to identify and adapt best practicesComplete all other duties and responsibilities as assignedRequired Qualifications For PositionBachelor's Degree in Marketing, Business Administration with Marketing Emphasis or Advertising7-9 years of experience managing multi‑media marketing and advertising.4-6 years of experience managing peopleStrong communication skills, including presentation, verbal and written.. HighStrong project management skills HighOmnichannel delivery and operations HighAbility to translate business needs into action. HighAbility to be comfortable working in an environment with rapidly changing priorities and a fair measure of ambiguity. HighAbility to manage a dispersed team. MediumAbility to influence and hold others accountable HighPreferred Additional Qualifications for PositionMaster's Degree in Business, Marketing or AdvertisingBackground in utility companyProject ManagementPhysical DemandsStanding - OccasionallyWalking - OccasionallySitting - ConstantlyLifting - RarelyCarrying - RarelyPushing - RarelyPulling - RarelyClimbing - RarelyBalancing - RarelyStooping - RarelyKneeling - RarelyCrouching - RarelyCrawling - RarelyReaching - RarelyHandling - OccasionallyGrasping - OccasionallyFeeling - RarelyTalking - ConstantlyHearing - ConstantlyRepetitive Motions - FrequentlyEye/Hand/Foot Coordination - FrequentlyThe preceding description is not designed to be a complete list of all duties and responsibilities required of the position.As a public utility, NiSource is required to provide continuous service to customers at all times. To ensure we fulfill that obligation, employees may be required to work outside their normal work hours and perform tasks outside of their normal responsibilities in support of emergency operations.Work AuthorizationAuthorized to work in the United States without requiring sponsorship.Salary RangeSalary Range: $113,500.00 - $170,300.00*The salary offered to a candidate is based on several factors including but not limited to the candidate's skills, job‑related knowledge, and relevant experience, as well as internal pay equity.Equal Employment OpportunityNiSource is committed to providing equal employment opportunities in each of its companies to all employees and applicants for employment without regard to race, color, religion, national origin or ancestry, veteran status, disability, gender, age, marital status, sexual orientation, gender identity, sex (including pregnancy, lactation, childbirth or related medical conditions), genetic information, citizenship status, or any protected group status as defined by law. Each employee is expected to abide by this principle.Posting Start Date: 2026-07-02Posting End Date: 2026-07-17#J-18808-Ljbffr