Mobile User Acquisition Manager

Rose International

Austin, Texas

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JOB DETAILS

SALARY

$38–$42 Per Hour

JOB TYPE

Temporary

SKILLS

Acquisitions Management, Analysis Skills, Artificial Intelligence (AI), Campaigns, Channel Management, Channel Strategies, Communication Skills, Competitive Research, Creative Brief, Cross-Functional, Customer Acquisition, Customer Relationship Management (CRM), Data Warehousing, Financial Analysis, Follow Through, Functional Analysis, Identify Issues, Leadership, Marketing, Marketing Campaign, Metrics, Performance Analysis, Performance Metrics, Performance Reviews, Reporting Dashboards, Retail, SQL (Structured Query Language), Software Administration, Spreadsheets, Testing, User Interface/Experience (UI/UX), Web Site Monitoring, eCommerce

LOCATION

Austin, Texas

POSTED

Today

Job TitleJob Description Open for candidates based out of Boston, Portland, Seattle, San Jose and New York as wellWhat You Will DoImplement and optimize paid app marketing campaigns across acquisition and re-engagement — spanning walled garden and DSP inventory sources — with accountability to CAC, ROAS, and downstream retention metrics.Own day-to-day campaign operations: build, monitor, test, and iterate systematically, surfacing findings and recommendations to channel leadership.Analyze performance across the full tracking stack — MMP event data through to warehouse-level sessions and transactions — including web-to-app and app-to-web flows where attribution methodology, user identifier joins, and referral-tag logic intersect. Comfort troubleshooting tracking discrepancies across these environments is critical.Build and maintain performance dashboards and ad-hoc analyses, contextualizing paid app results within broader marketing activity including organic, CRM, and web.Run structured creative tests from brief through analysis — A/B framework design, asset performance evaluation, channel-specific iteration — and deliver clear takeaways that inform creative direction.Support app store optimization monitoring: keyword performance, creative asset health, and competitive landscape tracking.Participate in platform and vendor partnerships alongside channel leadership, representing program performance and surfacing alpha/beta opportunities.Stay current on mobile measurement evolution — SKAdNetwork, Privacy Sandbox, ATT, incrementality methodologies — and flag implications for how we measure and optimize.Who We Think Will Be a Great FitYou see performance metrics as descriptive of a customer journey, not just a scoreboard. You can move between an MMP dashboard, a raw data spreadsheet, and a partner summary without losing that thread. You operate with ownership and follow through without being managed.Hands-on mobile user acquisition experience across different types of install sources on behalf of a recognizable app brand.Genuine depth in app attribution and measurement: MMP methodology, install and event attribution mechanics, and operating in post-ATT measurement environments. AppsFlyer experience strongly preferred.Solid working knowledge of web-to-app and app-to-web tracking environments. Candidates who have only worked within MMP-closed-loop workflows should be prepared to speak to how they'd approach this gap.Solid command of UA and re-engagement funnel metrics and basic incrementality concepts.Comfortable writing basic SQL and troubleshooting results with or without AI support; able to pull your own data, build reporting views, and troubleshoot tracking issues without full reliance on a data team.Experience designing and interpreting structured creative tests.Background in retail, e-commerce, or large-scale corporate environments is a plus — familiarity with cross-functional martech, analytics, and insights teams translates directly to how we work.Clear communicator; able to translate performance data into summaries and recommendations for stakeholders across technical and non-technical contexts.**Only those lawfully authorized to work in the designated country associated with the position will be considered.****Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**

About the Company

Rose International

Founded in 1993 by Sue Bhatia, Rose International is one of the nation's leading minority- and woman-owned providers of Staffing and Total Talent Solutions. We serve companies in all 50 states and employ thousands of people across the country.

COMPANY SIZE

2,500 to 4,999 employees

INDUSTRY

Staffing/Employment Agencies

WEBSITE

https://www.roseint.com/

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