The Mopar Collision Wholesale Analytics & Incentives Manager is responsible for developing, managing, and optimizing collision parts incentive programs, wholesale growth initiatives, and commercial policies that increase Mopar/Stellantis original equipment parts utilization, dealer engagement, shop participation, and overall collision parts market share. This role leads the strategy and execution of programs such as Collision Rewards, Match-the-Estimate, wholesale dealer certification, shop-direct rebate opportunities, collision conquest initiatives, platform-based pricing programs, and related dealer and field support processes.
The manager works cross-functionally with Sales, Pricing, Incentives, Finance, BC & Field Operations, Marketing, Parts Distribution, Product Line Management, and dealers to simplify program execution, improve dealer profitability, and drive measurable sales growth across the collision wholesale channel.
Key Responsibilities
Lead the strategy, design, governance, and continuous improvement of collision parts incentive and wholesale programs, including Collision Rewards, Match-the-Estimate, wholesale certification, shop-direct rebates, truckload programs, glass promotions, and other commercial growth initiatives.
Develop and maintain program rules, eligibility requirements, payout tiers, dealer communications, FAQs, field guides, and execution tools that simplify adoption and reduce confusion for dealers, business centers, and field teams.
Analyze incentive spending, sales performance, dealer qualification, claim activity, market share, gross margin, and return on investment to ensure programs are delivering profitable growth and aligned with budget expectations.
Partner with Pricing, Finance, Incentives, and Commercial Committee stakeholders to create business cases, secure approvals, manage forecasts, and monitor actual spending versus plan.
Drive collision wholesale growth by identifying dealer missed opportunities, enrollment gaps, platform adoption issues, sales leakage, and program utilization barriers.
Support dealer and field execution by creating tools that explain total dealer compensation, stacking rules, claim reimbursement, platform workflows, and program value.
Collaborate with Business Center wholesale managers, dealer parts departments, and platform partners to increase OE collision parts usage and reduce aftermarket or salvage substitution.
Lead reporting and scorecard development for dealer qualification, eligible sales, rebate payouts, conquest claims, platform enrollment, and program compliance.
Monitor competitive OEM incentive programs, wholesale market trends, insurance-driven sourcing rules, dealer profitability concerns, and collision repair industry dynamics to recommend program enhancements.
Coordinate with Marketing and Communications to launch clear dealer-facing materials, field training content, program announcements, and promotional campaigns.
Prepare executive-ready updates, budget reviews, performance summaries, risk assessments, and recommendations for senior leadership.
Support North America alignment by identifying opportunities to extend or harmonize collision wholesale and incentive programs across the U.S., Canada, and Mexico where applicable.
Basic Qualifications
Bachelor's degree in Business, Sales, Marketing, Finance, Supply Chain, Automotive Management, or a related field; equivalent relevant experience may be considered.
Minimum 8 years of experience in automotive parts, wholesale operations, dealer network support, collision repair, aftersales programs, incentives, pricing, sales operations, or related automotive business roles.
Strong understanding of collision parts sales, dealer wholesale operations, repair facility workflows, estimating and procurement platforms, and OEM versus aftermarket parts dynamics.
Experience developing or managing incentive, rebate, pricing, promotional, or commercial policy programs.
Proven ability to analyze sales, rebate, claim, market share, dealer performance, and budget data to identify trends and recommend actions.
Demonstrated experience working cross-functionally with finance, pricing, legal, marketing, field sales, dealer operations, and external partners.
Strong written and verbal communication skills, including the ability to create executive summaries, dealer-facing materials, training content, and leadership presentations.
Proficiency with Microsoft Excel, PowerPoint, Word, Teams, and business intelligence/reporting tools such as Power BI or Qlik.
Preferred Qualifications
Experience with OEM collision programs, wholesale dealer certification, dealer incentive governance, or collision conquest programs.
Experience building financial models, ROI analyses, sales forecasts, and budget requests for commercial approval.
Background working with dealer parts managers, wholesale parts teams, business center field teams, or parts distribution partners.
| Location | Auburn Hills, MI |